41 Entertainment, Arad Productions and NAMCO BANDAI Games announce PAC-MAN and the Ghostly Adventures TV premiere delivers strong ratings in France.
41Entertainment, Arad Productions and NAMCO BANDAI Games announced that the performances of PAC-MAN and the Ghostly Adventures or PAC-MAN et les Aventures de Fantomes on Gulli and Canal J in France have been very good.
Gulli started during the holiday break and achieved 16.3% market share (4-10 kids) or 129,000 kids which is +7% above the average for the time slot. In addition, since the formal launch on January 6th, the Series has been achieving strong ratings at 26.3% market share (4-10 kids) or 78,000 kids. (Source: Mediametrie/Médiamat, consolidated data from 23/12/13 to 22/01/14, overnight data from 23/01 to 30/01/2014)
And on CANAL J, Lagardere Active’s pay TV channel dedicated to children from 6 to 12, from November to December 2013, each month, 121,000 4-10 kids on average watched Pac-Man and the Ghostly Adventures. (Seuil : Médiamétrie / Médiamat’Thématik, consolidated data. At least 10 secondes consecutives viewing).
States Allen Bohbot, CEO of 41e, "This is excellent news that PAC-MAN is performing so well in France on Gulli and Canal J given the strength of the channels and the high quality of their shows.”
Caroline Cochaux, Head of Programs, Kids & Family Channels, and Lagardère Active adds, “According to our new animation brands strategy, we are so pleased with the strong performance of PAC-MAN. Iconic side of the characters gives all its power to the very high level animation and our audience is responding really well to it.”
Avi Arad, Executive Producer adds, "PAC-MAN continues to deliver in all languages.”
Shin Unozawa, Chief Operating Officer of NBGI said, "We are very pleased with these strong ratings."
Source: 41 Entertainment
Jennifer Wolfe is Director of News & Content at Animation World Network.