One Fish, Two Fish, Game Boy, Xbox

NewKidCo International Inc. has signed a three-year agreement with Dr. Seuss Enterprises L.P. to publish interactive entertainment software for next-generation gaming systems based on the classic characters and stories of Dr. Seuss. The games, targeted to children ages six and up, will be distributed to all major retail accounts throughout North America, with distribution into Europe, New Zealand, Australia and the Pacific Rim planned as well. The first title, scheduled for release in fall of 2002, will be developed for Game Boy Advance. Subsequent games will be available across all leading platforms, including titles releasing in 2003 and for the duration of the agreement.

NewKidCo is bringing some of the most well-known properties and characters into the childrens gaming arena. Jacquie Kubin gains insight from executive Paul Samulski.

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