Sony Computer Entertainment America has promoted Frank O'Malley from director to VP of sales. With more than 35 years of business experience and 24 in sales directly, O'Malley is credited with having played a key role in developing and expanding the company's retail and distribution infrastructure and relations, especially responding to the introduction to the PlayStation game console in 1995. He will oversee all sales relations in North American for the PlayStation business, reporting directly to Jack Tretton, EVP of SCEA. In addition to sales and distribution, O'Malley's new responsibilities will include retail merchandising, channel marketing and management. Prior to joining Sony, he was at Mindscape/Software Toolworks and spent several years in the toy industry. SCEA, based in Foster City, California, markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and PlayStation 2 computer entertainment system for the North American market. It is a wholly owned subsidiary of Sony Computer Entertainment, Inc. For additional info check out www.playstation.com.