ohm:tv has launched Loko, a purpose created channel for YouTube, the first dedicated to edgy animation series geared towards teenagers and young adults.
Loko is defined as a comedy lab featuring cult series and the newest of animation brands from independent animation studios from around the world. Programming highlights include: PETEY & JAYDEE, TOYMATTERS, CRASH TEST DUMMIES OFF WORK, THE ADVENTURES OF WANKBOY and MY TEDDY BEAR IS TRYING TO KILL ME.
The Loko brand will also be launched as a Mobile TV channel, a branded WAP portal, a various VOD platforms and available as branded TV slots.
Hans Spielthenner, md, ohm:tv, comments, "We believe that the Loko Channel will appeal very strongly to a media savvy audience of teenagers and young adults. It is increasingly difficult to reach this age group via traditional media and YouTube is the ideal platform to launch a project of this kind and interact with our target audience."
Based in Cologne and Barcelona ohmtv provides TV formats, animation series and mobile phone content. For further information, visit www.ohmtv.com.