NVIDIA Corp. announced a reference design with Intel Corp. that will provide device manufacturers with a fast and easy solution for bringing powerful, media-rich handheld devices to market based on the Microsoft Windows Mobile 5.0 operating system.
This announcement comes after the two companies recently announced a cooperative effort to deliver a powerful development platform to content developers based on NVIDIA MobileMedia platform technology and Intel Corp.s newest processor family (codenamed Monahans), based on the third-generation Intel XScale microarchitecture. The two announcements contribute to the establishment of a standardized platform that will deliver a compelling and tangible improvement to the overall end-user experience of mobile multimedia services and applications.
"Next-generation devices based on the Windows Mobile 5.0 operating system will have specific demands, both for application processing as well as the acceleration of the multimedia content within those applications," said Barry Evans, gm of Intel's Applications Processor Business Unit. "The Intel XScale processor family combined with the NVIDIA MobileMedia platform provides a great balance of features and power saving technologies while delivering world class digital media content at high performance levels."
The NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth digital TV and video, to incredible 3D graphics for gaming, to high-fidelity audio.
"Our close cooperation with Intel to enable these advanced media features is key to our overall strategy to deliver the best multimedia solution to Windows Mobile handheld devices," added Philip Carmack, svp of handheld GPUs at NVIDIA. "The Intel XScale processor family delivers exceptional application performance which, coupled with the 3D, audio, video and mobile TV processing capabilities of the NVIDIA MobileMedia platform, will deliver stable, high-performance platforms for next-generation Windows Mobile devices."
NVIDIA Corp. (www.nvidia.com) is a worldwide leader in programmable graphics processor technologies. The company creates innovative, industry-changing products for computing, consumer electronics and mobile devices. NVIDIA is headquartered in Santa Clara, California, and has offices throughout Asia, Europe, and the Americas.
Intel (www.intel.com), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
