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NVIDIA Highlights from NAB

NVIDIA this week at NAB will unveil several new products, including the first integrated GPU platform for broadcast, a Mac version of Quadro FX 4800, as well as a partnership with Adobe and HP.

NVIDIA Unveils Industry's First Integrated GPU Platform for Broadcast Production

NAB 2009, LAS VEGAS-April 20, 2009 -- NVIDIA Corporation today introduced the NVIDIA Quadro Digital Video Pipeline, the industry's first integrated GPU-based platform for broadcasters to acquire, process and deliver virtual effects to video.

The solution offers the fastest graphics computation engine for broadcast production, in a flexible, reliable and cost-effective PC-based platform. By providing a direct path for image processing into and out of the GPU, it allows professionals to incorporate higher quality, graphic-rich broadcasts in real time. It also offers the fastest path for capturing and transcoding HD broadcast-quality video for use in real-time Internet streaming services.

"Our customers rely on us to deliver high-quality broadcasts in real-time," says Paul Lacombe, president at Brainstorm America. "With the NVIDIA Quadro Digital Video Pipeline, we can now utilize the power of the GPU from acquisition to final delivery; allowing us to meet the direct needs of our customer's and offer them higher quality, more graphic-rich broadcasts in real-time. This system is going to change the course of live broadcast."

The Quadro Digital Video Pipeline integrates the following:

-- Quadro SDI Capture card - enables uncompressed video to be streamed directly to Quadro SDI-enabled GPU memory, with the ability to capture up to four HD-SDI Single link sources simultaneously. Supports all SMPTE standard formats (3G, 2K, HD and SD) and includes a monitor out of the primary input.-- Quadro SDI Output card - provides an integrated graphics-to-video solution, enabling 2D and 3D effects to be composited in real-time with 2K, HD and SD video. It can be genlocked to external house sync, or synced to the SDI Capture card.-- Quadro FX professional GPU solutions - choose from the latest generation Quadro FX 3800, Quadro FX 4800 and Quadro FX 5800. Based on NVIDIA's revolutionary CUDA parallel computing architecture, Quadro offers advanced features and capabilities, up to 240 parallel processing cores and support for next-generation OpenGL and Microsoft DirectX 10 applications.-- Quadro Digital Video Pipeline SDK - includes an extensive software development kit containing samples, APIs and plug-ins that allow applications to easily optimize the graphics and data processing pipelines of the Quadro GPU. This ensures easy programmability and control through the entire Digital Video Pipeline -- from capture through final delivery.

"The Quadro Digital Video Pipeline lets us bypass the CPU and main memory, and take full advantage of the visual and computational power of the GPU," said Marv White, chief technology officer, Sportvision. "By continuing to work closely with NVIDIA, we're ensuring our customers continue to get the most innovative technology in live broadcast today."

"Over the next two years, we're going to see an even bigger surge in the adoption of on-air broadcast graphics and virtual sets," said Jeff Brown, general manager, professional solutions, NVIDIA. "We can hardly wait to see what the broadcast community will do with this with new technology."

NVIDIA is highlighting the new platform at the NVIDIA NAB 2009 booth: SL 7906, lower South Hall at the Las Vegas Convention Center, from April 20 to 23, 2009.

Pricing and AvailabilityNVIDIA Quadro Digital Video Pipeline will ship August 2009. The estimated street prices range from $5,000 to $8,000 USD, depending on configuration. Special partner discounts are available for those who qualify. For more information on NVIDIA Quadro Digital Video Pipeline, visit:

NVIDIA Brings Highly Acclaimed Quadro FX 4800 to Mac Market

NAB 2009, LAS VEGAS-April 20, 2009 -- NVIDIA today brings to Mac Pro users its award-winning NVIDIA Quadro FX 4800, the market's most advanced professional graphics card.

With its sophisticated GPU architecture and industry leading features, the Quadro FX 4800 delivers a substantial boost in graphics performance and capabilities, allowing users to continue to push the boundaries of realism and performance in markets such as: architecture, content creation, science and medicine.

The new Quadro FX 4800 GPU for Mac is on display at the NVIDIA NAB 2009 booth: SL 7906, lower South Hall at the Las Vegas Convention Center, April 20-23, 2009.

"Some of the world's most challenging visual computing problems are solved on the Mac platform," said Jeff Brown, general manager, Professional Solutions, NVIDIA. "The Quadro FX 4800 provides the power and speed to meet these demanding requirements."

To address the direct needs of the Mac user, the new Quadro FX 4800 GPU for Mac features a standard 3-pin stereo connector for true 3D stereoscopic imaging; critical to many core professional Mac applications. Designed, tested and built by NVIDIA to meet the ultra-high standards of the Mac community, the Quadro FX 4800 GPU dynamically allocates compute, geometry, shading and pixel processing power.

Other key features in the Quadro FX 4800 GPU for Mac include:

-- Interactive Visualization of Large Models - Offers a massive 1.5GB frame buffer and memory bandwidth up to 76.8 GB/sec. to deliver high throughput for interactive visualization of large models; high-performance for real time processing of large textures and frames; and the highest quality and resolution with full-scene antialiasing (FSAA)-- High-performance Visualization - NVIDIA's CUDAT parallel computing architecture for NVIDIA Quadro GPUs enables breakthrough application performance to enhance creative expression in areas such as video, animation, photography and production-- Dual Dual Link DVI and Stereo Connectors - Outfitted with a dedicated 3 pin min-din connector for stereo glasses support and up to two dual-link DVI digital connectors to drive the highest resolution digital displays available on the market-- Boot Camp Support - Access to native Quadro GPU accelerated professional Windows 3D graphics performance and features when using Apple Boot Camp

Pricing and AvailabilityNVIDIA Quadro FX 4800 GPU for Mac has a MSRP of $1,799 USD, and will be available starting May 2009 through and select Apple resellers and workstation integrators. The Quadro FX 4800 for Mac will also be available through NVIDIA channel partners PNY Technologies (US and EMEA), Leadteck (APAC) and Elsa (Japan). For more information on NVIDIA professional technologies and products, please visit:

HP Teams with Adobe and NVIDIA to Offer Productivity Gains for Digital Pros

PALO ALTO, Calif., April 20, 2009 -- HP today announced it has teamed with Adobe and NVIDIA to combine technologies, delivering greater power and productivity for digital professionals.

The companies are offering value bundles featuring a choice of HP Workstation with built-in, latest-generation NVIDIA Quadro GPU and a license of Adobe Creative Suite 4 (CS4) Product Premium software. The value bundles will be available beginning May 4 from HP and authorized resellers starting at a U.S. list price of $2,899.

Customers may select from the award-winning new HP Z600 or HP Z400 workstations, as well as any of the previous generation of HP Workstations such as the xw8600, xw6600 and xw4600 models.

"The HP Workstation, NVIDIA Quadro cards and Adobe Creative Suite 4 were designed to be highly tuned tools for digital pros at the top of their games," said Jeff Wood, director, Worldwide Marketing, Workstations, HP. "These bundles create a powerful bang for the buck, maximizing power and productivity to levels that will delight our customers and allow them to accomplish more, faster."

Adobe Creative Suite 4 software features radical workflow breakthroughs and hundreds of innovations to advance the creative process across print, web, mobile, interactive, film and video production. Adobe recently announced a return on investment (ROI) study that shows productivity as the new killer feature of CS4, with tests confirming its users can save thousands of dollars through productivity gains in everyday tasks. More information about the study is available at

"Combining the new HP Z Series workstations and the NVIDIA Quadro GPUs with the new timesaving features of Adobe Creative Suite 4 Production Premium enables video professionals to maximize their speed, creativity and productivity," said Simon Hayhurst, senior director, Product Management, Adobe. "We expect these high-performance systems will make our Creative Suite 4 customers more productive than ever, from the post-production house with 2K and 4K workflows, right down to the individual videographer."

NVIDIA Quadro GPUs are built, tested and certified to offer Adobe CS4 professionals with optimal application performance. With advanced features and capabilities such as NVIDIA CUDA parallel computing architecture, and up to 240 parallel computing cores, Quadro GPUs provide creative professionals with a faster, better, more reliable way maximize creativity.

"Today's creative professionals expect the perfect balance of performance and affordability from their workstations," said Jeff Brown, general manager, Professional Solutions, NVIDIA. "Our close collaboration with Adobe and HP over the years has resulted in powerful graphics workstation system designed with the creative professional in mind."

Designed to deliver value and peak performance, early studies show the new HP Z Workstation may offer a surprisingly short ROI based on its performance and productivity gains. The new HP Z Workstation series is a reinvention of the product category form the core outward that offers customers unprecedented performance, value and serviceability in a sleek new design. The HP Z Workstations are the culmination of more than 20 HP design innovations and are based on the new Intel Xeon processor.

HP is a leader in reducing the environmental impact of its products, including workstations, often acting first to adopt new solutions designed with the environment in mind. For example, only the HP Z Workstation line includes a new HP-exclusive WattSaver feature that manages power in the "off" state at less than one watt.

In addition, the HP Z Workstations include 85 percent efficient power supplies -- the HP Z800 Workstation has an option for an 89 percent efficient power supply -- reducing both overall energy usage and the amount of waste heat released. The HP Z line already is ENERGY STAR 5.0 qualified, ahead of the ENERGY STAR scheduled deadline of July.

All HP workstations are more than 90 percent recyclable by weight, and the HP Z line is registered as Electronics Products Environmental Assessment Tool (EPEAT) Gold, the highest rating available.

Companies use HP workstations to design everything from running shoes to race cars, animated characters to deep-sea submersibles, and to manage everything from billions of dollars of tradable securities to mission-critical IT environments.

More information on the value bundles is available at

About HPHP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

About NVIDIANVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro graphics products, and the high-performance computing market with its Tesla computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit