Novel's Horrid Henry Secures New Sales

U.K.-based independent producer Novel Ent. and distribution partner Little Bird Rights have secured more international sales deals for animated property HORRID HENRY in the run up to MIPCOM 2008.

Little Bird has worldwide television rights to the show outside the U.K. and Germany and has recently secured broadcast deals for the first season of 52x11 with MNet in South Africa, RTP Portugal, Digiturk in Turkey and SVT Sweden. A deal has also been secured with Polish production company Op Art.

A total of 104 episodes are now available to buyers as CITV has commissioned a second season of the successful 2D animated show. Novel Ent. is currently in production on the 52 new episodes with delivery due in spring 2009.

HORRID HENRY has broadcast deals already secured with Disney Channel in France, ZDF Germany, RTE Eire, RUV Iceland, NRK Norway and YLE Finland.

HENRY is also becoming a major brand through recent licensing and merchandising deals signed by Novel's licensing partner Copyright Promotions, including a master toy license deal with Re:creation. Novel has also just signed a DVD distribution deal for the second season of HORRID HENRY with Abbey Home Media Group and HENRY is currently on the road for the first time in the U.K. with his brand new stage show produced by Novel Ent. and Watershed Productions in association with Sheffield Theatres.

Produced by Lucinda Whiteley and Mike Watts at Novel Ent., the animated television show is now seen as an iconic CITV property and has quickly become the most successful series for ITV on both the terrestrial and satellite channels.

HORRID HENRY stars a headstrong boy constantly raging against the tyranny of adults, his irritating brother Peter Perfect and infuriating girls like Moody Margaret next door. Based on the books written by Francesca Simon and illustrated by Tony Ross (published by Orion Children's Books), HORRID HENRY is available in 27 countries worldwide, including the U.S., and has been translated into 22 languages, where he has assumed many different national identities including Pablo Diablo in Spain and Rico Le Peste in Italy.

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