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Novel Appoints Stella Projects as Horrid Henry's Agent

Press Release from Novel Entertainment

Oxford, 19 May 2009. Leading independent producer Novel Entertainment is further expanding the reach of its hit property HORRID HENRY, appointing Stella Projects as licensing agent for the brand in Australia and New Zealand.

This appointment comes on the heels of a number of recent licensing and merchandising deals signed by Novel's licensing partner Copyright Promotions for Horrid Henry, including a master toy license deal with Re:creation and an apparel deal with Mothercare. Novel has also signed a DVD distribution deal for the second series of HORRID HENRY with Abbey Home Media Group and other key partners include EMI as record licensee, Universal as music publisher and Asylum as electronic game partner.

Caroline Mickler, Consultant for Novel Entertainment who brokered the deal with Stella Projects says: "HORRID HENRY's popularity continues to grow and we are excited to be working with Stella Projects to bring him to new audiences in Australia and New Zealand. Stella has a great reputation in these territories so we are looking forward to securing new partners for the property."

Grahame Grassby, Director Stella Projects adds: "We are delighted to be bringing HORRID HENRY to Australia and will be launching the property locally through TV, DVD, toys and books in February 2010 in time for April Fools Day, The wonderful art of practical jokes is set for a revival and is long overdue in Australia."

A total of 104 episodes are now available to buyers as CITV has commissioned a second series of the hugely successful 2D animated show for CITV. Novel Entertainment is currently in production on the 52 new episodes with delivery due in Spring 2009.

HORRID HENRY is making a name for himself internationally with broadcast deals already secured with Disney Channel in France, ZDF Germany, RTE Eire, RUV Iceland, NRK Norway and YLE Finland, MNet in South Africa, RTP Portugal and Digiturk in Turkey.

Henry is also currently on the road with the next leg of the touring stage show 'Horrid Henry -- Live and Horrid!' produced by Novel Entertainment and Watershed Productions in association with Sheffield Theatres.

Produced by Lucinda Whiteley and Mike Watts at Novel Entertainment, the animated television show is now seen as an iconic CITV property and has quickly become the most successful series ever for ITV on both the terrestrial and satellite channels.

HORRID HENRY stars a headstrong boy constantly raging against the tyranny of adults, his irritating brother Peter Perfect and infuriating girls like Moody Margaret next door. Based on the books written by Francesca Simon and illustrated by Tony Ross (published by Orion Children's Books), HORRID HENRY is a worldwide publishing phenomenon. With sales exceeding 11.5 million books in the UK alone, Henry is available in 27 countries worldwide including the US and has been translated into 22 languages, where he has assumed many different national identities including the gloriously named Pablo Diablo in Spain and Rico Le Peste in Italy.