Search form

Not To Scale Adds Mate Steinforth to Directorial Roster

Internationally recognized director has created interactive films for Nike, interstitials for MTV, and a dystopian interactive VR music video for electronic artists MODERAT.

LONDON -- Not To Scale has announced the signing of director Mate Steinforth for representation across each of its three regions where it has studios, London, Amsterdam and New York. Steinforth has received international recognition for his visually striking and enigmatic work. He is known for his cutting edge interactive films for Nike to his sublime interstitials for MTV, and most recently his dystopian interactive VR music video for hip underground electronic artists MODERAT’s new single “Reminder.” 

Steinforth has previously worked in New York as a Creative Director of PSYOP and he’s also a founding partner and organizer of design conference Faux Images. After several stints in studios in a variety of cities, Steinforth has settled into a position as a partner and creative director of SEHSUCHT in Berlin. SEHSUCHT’s artists and designers specialize in blending visual storytelling with technical innovation to produce creative content for every platform. Steinforth’s style and sensibility boils down to a strong graphic foundation combined with an untiring drive and excitement for utilizing new technologies. 

Steinforth’s cutting-edge 3D online WebGL experience for Nike, which rotated seven shoes in interactive loops, were viewable via mobile. It was also presented embedded into dynamic Point of Sale installations in selected Nike stores and across their social media. These innovative and captivating animations were part of the FWA selection and received an ADC Bronze and honoree Webby Award. Along with Not To Scale, Steinforth will continue to create great animation and thought provoking film. He is also excited to reunite with Not To Scale’s New York Executive Producer Eve Strickman, who he has worked with previously.

Not To Scale’s Founder Daniel O’Rourke added, “With Mate’s work you can expect the unexpected, he has a knack of creating fantastical yet familiar worlds where characters and metaphor are subtly employed to create diverse and engaging film content.”

Source: Not To Scale