Brands Old And New For 4Kids At Licensing Expo 2008
JIM HENSON'S PAJANIMALS are soft, cuddly plush characters making their TV debut on Sprout in the 2008-2009 season. Combining songs and storylines that feature the characters as they go through their nightly bedtime routines, these Jim Henson puppets are sure to make moms, dads and young children smile, laugh and sing along. The PAJANIMALS bedtime antics will touch a chord with parents and children alike who will relate to the tales that they tell. Tied to debut of PAJANIMALS, 4Kids Entertainment will be developing a full licensing program with key partners in toys, apparel, publishing, party goods, stationery and more.
Created by world renowned video game developer Rare Ltd., VIVA PINATA is a high energy, mass appeal entertainment property brought to life by Microsoft Game Studios and 4Kids Entertainment.
First introduced in September 2006, the action-packed 3D animated series VIVA PINATA, produced by 4Kids Entertainment and Bardel Entertainment, follows the (mis)adventures of 60 different pinata species or "animbassadors" who dream of leaving Pinata Island to entertain blindfolded partygoers everywhere. Thanks to its unique premise and captivating, original animation, the colorful characters of Pinata Island are entertaining audiences around the world. VIVA PINATA currently airs on 4Kids TV in the U.S. and on YTV in Canada, and will be airing in over 20 international markets in 2008. Fans can also watch VIVA PINATA TV episodes 24/7 on www.4Kids.tv, 4Kids TV VOD channel on Comcast and Cox On Demand, and Xbox Live Marketplace, a subscription-based online gaming service with more than seven million subscribers.
Microsoft continues to expand the VIVA PINATA video game library, including VIVA PINATA, and VIVA PINATA Party