Brands Old And New For 4Kids At Licensing Expo 2008
TEENAGE MUTANT NINJA TURTLES
The TEENAGE MUTANT NINJA TURTLES are pop culture icons and have secured their place as one of the most successful licensing brands in history. Selling $2 billion in products at retail, spawning four theatrical releases with close to $1 billion in box office and DVD revenue, these pizza-loving, crime-fighting turtles continue to make history.
The famous heroes-in-a-half shell continue to take the world by storm, gearing up for their 25th anniversary in 2009. 4Kids will support this milestone with a multimillion dollar marketing campaign and licensing program that continues to be strong. Following the successful movie video game, Ubisoft will be releasing a new TMNT game on the ever-popular Wii platform in 2009. Toys from Playmates, including Mini-Mutants, continue to sell well, along with other licensed merchandise from Giant, Kids Headquarters, Kidstreet, Disguise, Hallmark, and Decopac.
4Kids is expanding their TMNT retro line for young adults as well. In addition to the already top-selling tees from Giant, 4Kids Entertainment has recently signed on several new licensees for accessories (Bioworld), mobile content (uclick) and loungewear (Briefly Stated). Inspired by the merchandise lines' widespread success, the company will now look to continue the TMNT momentum by adding new licensees across categories including amusement and vending, accessories, seasonal items and more.
The Turtles also plan to celebrate their 25th year with a "Cowabunga!" and a new series, TMNT: BACK TO THE SEWERS in fall 2008. The Turtles return to NYC, Splinter is trapped in a cyber world and their arch-nemesis the Shredder is back. TMNT continues to be a top viewed show on 4Kids TV and 4Kids On-Demand.
Monster Jam fans start your engines for an action packed event that blows the roof off traditional motor sports. Monster Jam, produced and operated by Live Nation, is the largest touring monster truck property in the world. The 2008 Monster Jam season is on track to surpass the record-setting 2007 season, with more than four million Monster Jam fans in attendance at stadium and arena events in the U.S., Canada and Europe. The Monsters will also be infiltrating Latin America for the first time in 2008, with the first Monster Jam show in Costa Rica. Monster Jam will also rev up for its fifth season on the SPEED channel and a one-hour special on CBS on April 27.
The licensing program continues to expand with 25 licensees across multiple categories led by the highly successful Monster Jam toy line by Mattel. MONSTER JAM the video game, produced and published by Activision, has been a hit with gamers and sparked the launch of the sequel this holiday season.
When the son of a world-famous paleontologist along with his friends finds some mysterious dinosaur cards and a stone slate, he discovers he has the power to bring dinosaurs to life. In fact, whoever controls the cards controls the dinosaurs. Our heroes in the making must ensure the cards, now scattered all over the world, don't fall into the wrong hands.
The DINOSAUR KING animated series was successfully launched in September 2007 on 4Kids TV (Fox) and has been a key driver for the brand. 4Kids is planning to roll out a Trading Card Game with Upper Deck in time for holiday 2008, a video game with Sega in August, and a DVD in October. They will debut a line of DINOSAUR KING toys from Playmates in Spring 2009.
YU-GI-OH! and YU-GI-OH! GX
With more than five years of brand awareness YU-GI-OH! continues to enthuse boys around the world. More than six million boys ages 6-8 play or collect YU-GI-OH! trading cards in the U.S. alone and worldwide nearly 16 billion trading cards have been sold. YU-GI-OH! continues its broadcast presence with season three of YU-GI-OH! GX, which debuted on Cartoon Network in April 2007, while the original YU-GI-OH! series airs on 4Kids TV (Fox affiliates nationwide). Boys everywhere have grown up with YU-GI-OH!, with a whole new crop of kids relating to the dueling action and team work messaging of the series story arcs. It's always "Time to Duel," just ask the millions of boys everywhere who simply can't get enough.
JIM HENSON'S PAJANIMALS