Brands Old And New For 4Kids At Licensing Expo 2008
At Licensing Expo 2008, 4Kids will capitalize on its role as a global leader and look to develop extensive licensing programs for both its all-new, unique multi-platform properties as well as for its well-received favorites. 4Kids highlights will include:
A focused licensing and merchandising program for the Chaotic Trading Card Game, the first multi-platform, collectible trading card game that is quickly become a major sensation both at retail and online;
An expanded licensing program for Cabbage Patch Kids, commemorating its 25th Anniversary in 2008 with the release of a commemorative 'Kid';
A "Shell-abration" of the iconic TEENAGE MUTANT NINJA TURTLES, marking their 25th year in 2009 with an ambitious, multi-faceted, multi-experiential nationwide schedule of activities;
Expanded licensing initiatives for the American Kennel Club, the Cat Fanciers Association, both nominated for LIMA Best Corporate Brand Programs of the Year honors;
The roll-out of the newest entry in the YU-GI-OH! franchise;
DINOSAUR KING, the prehistoric powerhouse with the combined force of SEGA and 4Kids;
"Break"-thru hit VIVA PINATA, a groundbreaking multi-platform property developed alongside Microsoft;
And expanded licensing initiatives for the family favorite MONSTER JAM and the upcoming preschool property (and PBS series) JIM HENSON'S PAJANIMALS.
CHAOTIC
The Chaotic Trading Card Game is the revolutionary new collectible trading card game that takes TCGs to the next level with the addition of an integrated online game experience for double the gameplay value. Players can battle opponents in person or upload each card's unique alphanumeric code to battle and trade online at www.ChaoticGame.com (included free with the purchase of cards). Virtually no two Chaotic Creature Cards are exactly alike. Each Creature Card has a unique code and power structure.
Successfully launched in fall 2007 in the United States and Canada, more than 11 million cards have already been uploaded to the web site, and mass retailers, as well as hobby shops, are already re-ordering in record numbers.
Support for CHAOTIC includes a multi-million dollar U.S. and Canadian television advertising campaign, print advertisements in key gamer and male, youth-oriented publications, comprehensive internet campaign, convention presence, and an Organized Play program. Chaotic marks the first time 4Kids, the company behind the POKÉMON and YU-GI-OH! crazes, is directly producing product to be sold at retail. (TC Digital Games, the company creating and producing the Chaotic Trading Card Game, is a subsidiary of 4Kids Entertainment).
CHAOTIC is also an animated television series broadcast on weekends on 4Kids TV (FOX), as well as Jetix, in both the U.S. and Latin America. The show airs on Teletoons in Canada. In addition, new episodes are currently in production and will premiere this fall on The CW.
4Kids will look to further develop the property's existing licensing program in 2008, focusing on such key categories as publishing, consumer electronics, computer and mobile accessories, collector figures and novelty products.
CABBAGE PATCH KIDS
It's been 25 years since the Cabbage Patch Kid craze swept the nation. More than 115 million 'Kids have been adopted to date, making Cabbage Patch Kids one of the most recognizable brands in today's market.
To celebrate this milestone, the original kid is coming back to store shelves. A special limited edition commemorative 25th Anniversary Cabbage Patch Kid will arrive at retailers nationwide this fall. The Anniversary Cabbage Patch Kids will bring back the magic of the original 1983 'Kids by replicating their vintage fashions, hairstyles and facial expressions. Even the original hand-sculpted waxes and exact shoe molds from the 1980s were used to add authenticity. These 'Kids will only be available for a limited time.
The launch of the Anniversary Kid will be supported by a "one-of-a-kind" layered multi-million dollar campaign including an online consumer promotion and sweepstakes with a top entertainment magazine that invites consumers to share their Cabbage Patch Kid Memories.
A focused licensing and merchandising program for the Chaotic Trading Card Game, the first multi-platform, collectible trading card game that is quickly become a major sensation both at retail and online;
An expanded licensing program for Cabbage Patch Kids, commemorating its 25th Anniversary in 2008 with the release of a commemorative 'Kid';
A "Shell-abration" of the iconic TEENAGE MUTANT NINJA TURTLES, marking their 25th year in 2009 with an ambitious, multi-faceted, multi-experiential nationwide schedule of activities;
Expanded licensing initiatives for the American Kennel Club, the Cat Fanciers Association, both nominated for LIMA Best Corporate Brand Programs of the Year honors;
The roll-out of the newest entry in the YU-GI-OH! franchise;
DINOSAUR KING, the prehistoric powerhouse with the combined force of SEGA and 4Kids;
"Break"-thru hit VIVA PINATA, a groundbreaking multi-platform property developed alongside Microsoft;
And expanded licensing initiatives for the family favorite MONSTER JAM and the upcoming preschool property (and PBS series) JIM HENSON'S PAJANIMALS.
CHAOTIC
The Chaotic Trading Card Game is the revolutionary new collectible trading card game that takes TCGs to the next level with the addition of an integrated online game experience for double the gameplay value. Players can battle opponents in person or upload each card's unique alphanumeric code to battle and trade online at www.ChaoticGame.com (included free with the purchase of cards). Virtually no two Chaotic Creature Cards are exactly alike. Each Creature Card has a unique code and power structure.
Successfully launched in fall 2007 in the United States and Canada, more than 11 million cards have already been uploaded to the web site, and mass retailers, as well as hobby shops, are already re-ordering in record numbers.
Support for CHAOTIC includes a multi-million dollar U.S. and Canadian television advertising campaign, print advertisements in key gamer and male, youth-oriented publications, comprehensive internet campaign, convention presence, and an Organized Play program. Chaotic marks the first time 4Kids, the company behind the POKÉMON and YU-GI-OH! crazes, is directly producing product to be sold at retail. (TC Digital Games, the company creating and producing the Chaotic Trading Card Game, is a subsidiary of 4Kids Entertainment).
CHAOTIC is also an animated television series broadcast on weekends on 4Kids TV (FOX), as well as Jetix, in both the U.S. and Latin America. The show airs on Teletoons in Canada. In addition, new episodes are currently in production and will premiere this fall on The CW.
4Kids will look to further develop the property's existing licensing program in 2008, focusing on such key categories as publishing, consumer electronics, computer and mobile accessories, collector figures and novelty products.
CABBAGE PATCH KIDS
It's been 25 years since the Cabbage Patch Kid craze swept the nation. More than 115 million 'Kids have been adopted to date, making Cabbage Patch Kids one of the most recognizable brands in today's market.
To celebrate this milestone, the original kid is coming back to store shelves. A special limited edition commemorative 25th Anniversary Cabbage Patch Kid will arrive at retailers nationwide this fall. The Anniversary Cabbage Patch Kids will bring back the magic of the original 1983 'Kids by replicating their vintage fashions, hairstyles and facial expressions. Even the original hand-sculpted waxes and exact shoe molds from the 1980s were used to add authenticity. These 'Kids will only be available for a limited time.
The launch of the Anniversary Kid will be supported by a "one-of-a-kind" layered multi-million dollar campaign including an online consumer promotion and sweepstakes with a top entertainment magazine that invites consumers to share their Cabbage Patch Kid Memories.
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