Continuing a long series of collaborations with Atelier, Nola Pictures Director, Juan Delcan, recently completed a beautiful spot for Proctor & Gamble's Herbal Essences.
Press Release from Nola Pictures
Continuing a long series of collaborations with Atelier, Nola Pictures Director, Juan Delcan, recently completed a beautiful spot for Proctor & Gamble's Herbal Essences.
Delcan had teamed up with Atelier previously, exploring new techniques, new ways of looking at hair and beauty shooting, and combining images and textures with natural elements like water, flora and fauna, and animated graphics. This history made the shoot and post processes very straightforward, with the familiarity pushing creative collaborations at all stages of production.
To say the Atelier team was pleased with Delcan's work is an understatement. "Shooting with Juan is like going back to school," noted Atelier Producer David Schiavone. "He brings a one-of-a-kind look and feel to every project."
Atelier CD Kristin Moore-Gantz noted, "Juan's inventive work is universally luscious and understood, and he's a potent visionary when these talents are applied to beauty. He is a genius in all his mediums, speaking our beauty language to help us paint the global Herbal Essences campaign."
Delcan, shooting on a Phantom Camera and a Canon 5D MKll for some elements, worked closely with the creative team at Atelier throughout the process. "As usual, they had such a clear vision and trusted us to find an unexpected path to realize it," stated Delcan. "That kind of confidence and collaboration let us work and experiment very freely. Our team thrives in that situation - we want to justify the trust that both Atelier and Proctor & Gamble have in us. In the end, we're all invested in creating something fresh and effective, and I think our team really pulled that off."
Credits:Client: P&GSpot Titles: EnlightenmentAir Date: January 2011
Agency: AtelierCD(s): Kristin Moore-Gantz, Holly FlukingerProducer: David Schiavone
Prod Company: Nola PicturesDirector: Juan DelcanEP: Charlie CurranProducer: Jason Manz
Editorial: Union EditorialEditors: Laura MilsteinProducer: Jen Hargraves
Telecine: Nice ShoesColorist: Lez Rudge
Designer/Animator(s): Juan Delcan, Gary Tam, Dominic Amatore, Cyprian Sadlon, Gerald Mark Soto, Zach HornProducer: JJ Wilmoth
Music: Finger Music
Shoot Location: Santiago, Chile
About Nola Pictures:Founded in 2005, NYC-based Nola Pictures is a full-service, multi-disciplined media services company with affiliate offices in France, Canada and Chile. Nola features a diverse roster of multi-dimensional directors, designers and producers who have created award-winning content for ad agencies, film and TV studios, and corporate clients.
Nola offers turnkey production solutions from shoot through editorial and post; including animation, design and VFX. Nola's mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as Dell, Pfizer, Budweiser, Givenchy, Puma, Kraft, Proctor & Gamble, Wyeth, Weis, McDonald's, Sundance, Cadillac, Ford, VW, Toyota, American Express, Carolina Herrera, Samsung, Time Warner, Viacom, Nike, ESPN, QNB, Bank of America, UPS, and Jet Blue among others.
Rick DeMott
Animation World Network
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