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Noisemedia Produces Spot For Molson

Digital production company noisemedia has been contracted to produce an animated version of a broadcast commercial for Canada's largest beer maker, Molson. The "I Am Canadian" campaign will be syndicated across noisemedia's affiliated Web networks and will coincide with Molson's current broadcast advertising campaign. The company will produce a 30-second and a 10-second spot featuring an original cast of animated characters created by noisemedia's animation division. The Web commercial is part of an interactive marketing effort that was initiated by Molson to reinforce the brewerys "Canadian Pride" positioning.