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No Blu-Ray for Xbox 360

Microsoft is reportedly not in discussions with Sony to include Blu-ray DVD technology to its Xbox 360 console, REUTERS reported Thursday.

In an interview with REUTERS on Wednesday, group product manager for Xbox 360 Aaron Greenberg said "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience."

This puts to rest for now speculation that Microsoft would support Blu-ray after Toshiba gave up on their rival HD DVD format. Major movie studios and retailers abandoning the technology prompted the surrender.

Microsoft no longer makes the HD DVD add-on for Xbox 360, and would continue to invest in its Xbox Live online service.

"We're the only console offering digital distribution of entertainment content," Greenberg said.

Supply problems for the Xbox 360 meant that it was outsold by Sony's PlayStation 3 in February - the second month in the row, but Greenberg said he hoped to have the inventory situation cleared up by April.

April 29 is the launch of Take-Two's GRAND THEFT AUTO IV, which is expected to be the best-selling title of 2008 and could drive the purchases of both Xbox 360 and PS3.

"We still think we have a great value, that we have significantly better value than Sony. Every month we've actually been in stock we've outsold them by a 2 to 1 margin," Greenberg said to REUTERS.