In the first week of the 2007 holiday shopping season, Nintendo of America has sold more Nintendo products than at any other time in its history. This includes more than 653,000 Nintendo DS systems, 350,000 Wii consoles and millions of games and accessories throughout the United States.
Nintendo DS set a new all-time sales record for Thanksgiving week, eclipsing the previous mark of 600,000 Game Boy Advance systems sold during the same period in the U.S. in 2005. Nintendo DS remains on track to be the top-selling videogame system of 2007.
Nintendo's 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago. Nintendo has repeatedly increased its shipments and its fiscal-year sales forecast for Wii in an attempt to meet soaring demand. Wii reached 5 million sold in the U.S. faster than any videogame system in history, after only 12 months of availability there.
Both Wii and Nintendo DS have continued their yearlong momentum into the holidays without altering their prices. Wii sells for $249.99, while Nintendo DS is priced at $129.99.
"As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Wii and Nintendo DS offer something for every member of the family. They're the most fun video game experiences at the most affordable price."
For more information, visit www.nintendo.com/.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
