Nintendo of America Inc. introduces the first new color in the Western Hemisphere for its popular Nintendo DS portable video game system, Electric Blue, which debuts in June and will become a permanent color in the DS palette, joining the original silver-and-black model, named Titanium.
"This eye-catching new color comes at an ideal time," says George Harrison, Nintendo of America's svp of marketing and corporate communications. "Nearly two million Nintendo DS owners in North America alone have demonstrated they want something new from a hand-held video game system. Soon, consumers will have two popular choices for the innovative dual-screened Nintendo DS, which features touch-screen control, voice recognition and wireless play."
Also in June, Nintendo will release two new DS games. On June 13, 2005, KIRBY: CANVAS CURSE will bring a new touch-screen twist to a popular franchise. Players will draw rainbow paths for Kirby to roll along as he stuns enemies and takes on their abilities. And on June 27, the addictive puzzle game, METEOS, will have players launching deadly falling meteors back into space with touch-screen precision.
The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd. www.nintendo.com), of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.9 billion video games and more than 336 million hardware units globally, creating enduring industry icons such as MARIO and DONKEY KONG and launching popular culture franchise phenomena such as METROID, ZELDA and POKÉMON. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in the Western Hemisphere.