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Nintendo of America Promotes Nine Execs

Nintendo of America has promoted nine executives, seven to the position of senior director and two others to the position of director. All nine have significant experience with the company, helping shape the marketing of Nintendo GameCube, the best-selling Game Boy Advance and the upcoming Nintendo DS, which the company claims will revolutionize the way portable videogames are played.

"Each of these employees has made remarkable contributions to Nintendo's success," said Tatsumi Kimishima, president of Nintendo of America. "As leaders in their areas of expertise, both their dedication and professionalism make them ideal candidates for these well-deserved promotions."

Beth Llewelyn has been promoted to senior director of corporate communications. She manages Nintendo of America's public relations activities in the U.S., including media relations and the introduction of new Nintendo hardware and software products. She her role in global communications and investor relations.

Robert Matthews has been promoted to senior director of consumer marketing, overseeing all Nintendo advertising, consumer research, event marketing, sponsorships, partnership marketing and entertainment marketing. He joined Nintendo in 1999 after working in the film industry, at Ticketmaster and on the agency side of business.

Jon Pedersen has been promoted to senior director of technical services. He joined Nintendo of America in 1981 as service manager for coin-operated arcade games. The Technical Services Department has grown to encompass retailer returns management, refurbished product recovery, consumer repairs programs, retail display support, product liability analysis, development equipment sales and commercial product support.

Carrie Schnelker has been promoted to senior director and deputy general counsel. She joined Nintendo's legal department in 2002, and has more than 24 years of experience as a private and in-house attorney. Schnelker will continue her leadership role with the contracts group and will take on additional responsibilities in the legal department.

Steve Singer has been promoted to senior director of sales and marketing for Latin America. He joined Nintendo in 1999 after international assignments with Whirlpool Corp. that took him to places like Colombia and Singapore.

Murray Weir has been promoted to senior director of supply chain planning. He transferred to Nintendo of America in 2002 after working for Nintendo of Canada for 13 years, where he managed the sales administration, distribution, operations and Canadian services. Weir, who holds a Professional Logistician (P. Log) designation from the Logistics Institute, will also be responsible for North American logistics planning.

Kevan Wilson has been promoted to senior director of sales. He joined Nintendo of America as regional manager in August 2000 and was promoted to director in 2002 when he took on additional responsibility for the Chicago sales team. Prior to jNOA, Wilson managed the sales and merchandising operations at Nintendo of Canada for six years. While in Canada, he served as board member and president of the Canadian Interactive Digital Software Association.

Anka Dolecki has been promoted to director of public relations. She will oversee the strategic direction and program management of several key public relations initiatives, including entertainment public relations and Hispanic outreach. In addition, she will now oversee internal communications. Dolecki joined Nintendo in 1998 after representing The Boeing Co. in international corporate communications.

Casey Pelkey has been promoted to business director of publications. He will direct all activities for Nintendo's online initiatives, including, product launch sites and the new customer-loyalty program. He also will direct sales and marketing activities for the publications group, including overseeing sales and marketing of players' guides, advertising sales for Nintendo Power and direct and newsstand sales of Nintendo Power. Pelkey joined Nintendo more than 14 years ago as a game counselor.

Nintendo Co., Ltd., ( of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy Advance and Nintendo GameCube systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality videogames for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.9 billion videogames and more than 170 million hardware units globally, creating enduring industry icons such as MARIO and DONKEY KONG. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the western hemisphere.