Nickelodeon Kids and Family Group's digital sites registered their best month ever online in March 2008, according to comScore Media Metrix (March 2008), establishing itself as the number-one kids and family online destination.
The group of sites, which include Nick.com, NickJr.com, The-N.com, Neopets, Shockwave, AddictingGames, ParentsConnect (parentsconnect.com, nickatnite.com, noggin.com, icarly.com and myNOGGIN, among others, garnered 27.9 million uniques, besting nearest competitor Disney Online by +2%.
Per comScore, Nick Kids and Family Group's record-breaking digital performance was up more than +11% in unique visitors over the previous month and +7% in terms of time spent, as well as +27% year-over-year. Visitors averaged 81.1 minutes on the sites in March and page views for the sites increased by +9% to 3.2 billion for the month as well.
For the quarter, Nickelodeon Kids and Family Group digital sites topped all competition in terms of visits, page views; and total time spent. From January to March 2008, the company averaged more than 130 million visits, 2.2 billion page views and 2.1 billion total minutes in time spent.