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Nickelodeon's Sites Have Record Breaking Month

Nickelodeon Kids and Family Group's digital sites registered their best month ever online in March 2008, according to comScore Media Metrix (March 2008), establishing itself as the number-one kids and family online destination.

The group of sites, which include Nick.com, NickJr.com, The-N.com, Neopets, Shockwave, AddictingGames, ParentsConnect (parentsconnect.com, nickatnite.com, noggin.com, icarly.com and myNOGGIN, among others, garnered 27.9 million uniques, besting nearest competitor Disney Online by +2%.

Per comScore, Nick Kids and Family Group's record-breaking digital performance was up more than +11% in unique visitors over the previous month and +7% in terms of time spent, as well as +27% year-over-year. Visitors averaged 81.1 minutes on the sites in March and page views for the sites increased by +9% to 3.2 billion for the month as well.

For the quarter, Nickelodeon Kids and Family Group digital sites topped all competition in terms of visits, page views; and total time spent. From January to March 2008, the company averaged more than 130 million visits, 2.2 billion page views and 2.1 billion total minutes in time spent.

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