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Nickelodeon Unveils Adorable New Brand ID

Argentina-based creative agency Ronda creates a new look and brand identity for popular kids channel Nickelodeon.

Argentina-based creative agency Ronda has created a new look and brand identity for popular kids channel Nickelodeon. Ditching the famous bright orange splats, Ronda created new adorable animated 3D characters as the new identity for Nick.

Created in collaboration with funjob, the new branding centers around the idea of characters attempting to build the Nickeledeon logo in a number of ways. The challenge was to design characters that would be appealing to kids, while not losing the recognizable structure of the original logo. The result is both original and adorable, with design and animation to match.

Watch the new brand identity clip, below:

Nick IDs from Ronda on Vimeo.

Source: DesignTaxi

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