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Nickelodeon Signs Direct-to-Retail Deal with George

Nickelodeon Consumer Products UK has announced its first ever UK Direct-to-Retail (DTR) deal with leading UK supermarket chain Asda/George.

Press Release from Nickelodeon Consumer Products UK

Nickelodeon Consumer Products UK has announced its first ever UK Direct-to-Retail (DTR) deal with leading UK supermarket chain Asda/George.

The major multi-character deal grants George the license to produce collections featuring Nickelodeon characters including SpongeBob SquarePants and Dora the Explorer; tween and teen properties Victorious & Big Time Rush; and Nickelodeon’s newest addition for boys, Teenage Mutant Ninja Turtles.

The first lines will roll out across George stores nationwide and on George.com from Spring 2012 and feature SpongeBob SquarePants and VicTORious. Other character clothes will follow in 2012.

Mark Kingston Vice President, UK & Australia and Pan-European Retail Development, NCP said “We are delighted to be working with George on developing this clothing range, which will feature much loved and iconic properties such as SpongeBob, Dora and VicTORIous. George is a market leading  affordable fashion label and an excellent partner for Nickelodeon.”

Fiona Lambert Brand Director for George said, “George is number one for kidswear in volume and our range of character clothes plays a huge part in that. Customers know they can come into store, or online, and be able to choose from a large selection of characters they love at a great price thanks to our strong licence deals. It’s great to be able to build on our licensed range with Nickelodeon, strengthen relations with the brand and add to our character credentials.”

About Direct-to-Retail (DTR)A DTR is a standard agreement where licensors work directly with retailers. It allows those retailers to produce character products through their own factories.

About Nickelodeon UKNickelodeon is a top performing commercial kids TV network in the UK. Launched in 1993, it comprises seven dedicated award-winning entertainment channels for kids aged 2-12: Nickelodeon, NickToons, NickToons Replay, Nick Jr., Nick Jr2, Nick Replay and recently launched Nickelodeon HD, the first HD kids channel in the Sky Kids Pack. The Nickelodeon network now reaches more than 10 million viewers a month and is available in 12.7 million cable and satellite homes.

The company has built a diverse multi-platform business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the United Kingdom and around the world, plus consumer products, online, events, recreation and feature films. Nickelodeon network shows include: SpongeBob SquarePants, Dora the Explorer, Penguins of Madagascar, live action hits iCarly and Victorious as well as UK produced House of Anubis and Humf.

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