Nickelodeon Europe Takes Another Dose of Vitaminix

Nickelodeon Europe has purchased the VITAMINIX series from Barcelona-based Icon Animation for the broadcast on Nickelodeon channels airing in Germany, Norway, Sweden, Finland, Denmark, Holland and Flemish-speaking Belgium after a successful run on Nickelodeon channels in Latin America and Spain, of the 2D Flash animated shorts (104x2), which aim to teach children about the nutritional value of food, minerals and vitamins.

VITAMINIX has proven perfect with buyers around the world as more and more parents are concerned with what their kids eat, said Christophe Goldberger, head of distribution and marketing at Icon Animation. Broadcasters also enjoy having our health conscious property associated with their own brand

VITAMINIX is a great fit for Nickelodeons programming ethos, because it approaches a real-life issue important to kids everywhere nutrition in an innovative and entertaining way that gets the message across to kids without forcing it down their throats, commented Jules Borkent, senior director, programming, acquisitions & development, Nickelodeon Europe. Were delighted that VITAMINIX will continue the Nickelodeon tradition of responsible yet entertaining broadcasting to kids.

The series is already seen in Latin America (Nickelodeon and Canal Clase), Asia (Disney), Spain (RTVE, TV3, ETB, Nickelodeon), France (TPS), Italy (Disney), Hong Kong (HK Cable), Israel (HopTV), Hungary (DunaTV) and the USA (Animania).

With its modern and eye-catching design, each episode features one animal associated with the food in question, presented in a happy, short and entertaining experience.

VITAMINIX (www.vitaminix.tv) is a c-production between Digital Y Cual, Icon Animation and NGO Fundación Intervida. Icon Animation has also concluded a publishing deal with Editorial Planeta for 10 VITAMINIX titles to be released starting this fall.

Icon Animation (www.icon-animation.com) is a producer and distributor of top quality animated series. Its productions incorporate the latest technologies (including HD) as properties are developed for cross media exploitation (TV, video, licensing, merchandising and publishing). Icon Animation distributes worldwide a catalog of more than 500 half hours of premium kids programs, including animated feature films.

Nickelodeon Europe is the European broadcast division of global kids' multimedia entertainment brand Nickelodeon. Nickelodeon Europe broadcasts in 13 languages to 62 million households in 75 territories in Europe, CIS and Africa, via a combination of cable, satellite, terrestrial and digital TV platforms. Nickelodeon Europe is a wholly-owned division of MTV Networks Europe. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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