Straight out of a successful MIPTV, Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA and VIA.B), today announced a partnership with Bulgarian entertainment broadcaster, TV7, to launch the first localised Nickelodeon branded block for TV viewers in Bulgaria.
Press Release from Viacom International Media Networks
London/Sofia, 20 April 2011: Straight out of a successful MIPTV, Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA and VIA.B), today announced a partnership with Bulgarian entertainment broadcaster, TV7, to launch the first localised Nickelodeon branded block for TV viewers in Bulgaria.
Starting from 25 April, Bulgarian kids and families will be able to enjoy four hours of Nickelodeon’s world-renowned content every day with two hours of preschool animation in the morning and two hours of animation and live-action in the afternoon via TV7’s cable, satellite and free-to-air terrestrial analogue platforms including TV7 and Super 7. The Nickelodeon branded block will also be available as part of the TV7 IPTV service.
The multi-property deal includes more than 20 Nickelodeon programme titles comprising in excess of 1,000 episodes of Nickelodeon signature animation and live-action series. Among the Nickelodeon shows will be multiple series of global favourites Dora the Explorer, SpongeBob SquarePants, The Penguins of Madagascar, iCarly, The Troop, Big Time Rush, Jimmy Neutron and True Jackson VP.
The deal was brokered on behalf of VIMN by Sales Manager, Marco Arabit.
Commented Maria Rakhmatullina-Ufland, Director, International Programme Sales, Emerging Markets, VIMN: “Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 15 and we are delighted to partner with TV7 to bring our first Nickelodeon branded block to the Balkan region.”
“It is a real honour that TV7 will be the official partner of Nickelodeon for Bulgaria. Our TV channels, TV7 and Super 7, have leading positions in the Bulgarian TV market and a partnership like this will provide significant added value for the kids’ programming line-up of both channels”, commented Evelina Koleva, CEO of TV7 and Super 7.
About Viacom International Media Networks (VIMN)Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount branded channels, VH1, VIVA, MTVNHD, Tr3s: MTV, Musicá y Mas, TMF (The Music Factory), COLORS and Game One. Viacom brands are seen globally in more than 600 million households in 160 territories and 34 languages via 166 locally programmed and operated TV channels and more than 550 digital media properties. VIMN’s diverse holdings also include interests in television syndication, publishing, home video and licensing & merchandising.
About VIMN’s Emerging Markets GroupVIMN’s Emerging Markets Group is one of the fastest growing regions in the company’s portfolio of multi-platform businesses. The Emerging Markets Group manages 32 television channels, 30 websites, one video portal and four mobile TV channels encompassing the MTV, VH1, Nickelodeon, VIVA and Comedy Central and COLORS brands in Central & Eastern Europe, Russia, Africa, the Middle East and India. Additionally, the Emerging Markets portfolio includes MTVNHD, VIMN’s first international high definition channel dedicated to music and kids which is operated by the Emerging Markets Group of behalf of VIMN. VIMN is a unit of Viacom Inc (NYSE: VIA, VIA.B).
About TV7TV7 is a national Bulgarian TV channel that started broadcasting in November, 2005.
Currently, TV7 has 24 hours general entertainment TV program, transmitted by air, satellite and cable; TV7 has 24 hours general entertainment TV program targeting different type of audience by offering wide range of movies, TV series, news, as well as different types of talk shows and broadcasts. TV7 is the only TV channel in Bulgaria which is authorized to air Formula 1 competitions exclusively.
About Super 7Super 7 is the first kids’ TV channel in Bulgaria, airing 100% translated (Bulgarian voice over) high level programs. All the shows are selected regarding the specific interests of the Bulgarian young audience, but their distinguishing mark is that they are not only entertaining but also educational.
Super 7 is offering wide range of TV kids’ movies and shows, scheduled according to the profile of the audience, the specific timeslots and the age of the target groups