Pamela Kaufman has been promoted from svp, Nickleodeon marketing to evp, marketing and worldwide promotions, expanding her responsibilities to include strategic planning of worldwide programming launches as well as global partnership deals.
"Pam Kaufman is one of the most successful marketers in the entertainment industry," said Nickelodeon TV president Cyma Zarghami, to whom Kaufman will continue to report. "Her consumer marketing and property management skills have raised the creative bar for the entire industry and have turned our TV properties into gold."
Kaufman will broaden her responsibilities to include domestic and international marketing for Nickelodeon as well as promotional partnerships for The N, Noggin, Gas and Nicktoons, the network's digital channels. She will work with Nickelodeon International to expand Nickelodeon's relationships with its domestic partners to include international channels.
Kaufman's promotion is part of a reorganization by the network to support the strategic goals of the MTV Networks international business. Kaufman remains responsible for all of the network's domestic advertising, promotions marketing and property planning as well as the marketing of its movie business with Paramount Pictures.
Kaufman has created multi-million sponsorships and multi-platform marketing campaigns for major Nickelodeon properties and Nick brands including SpongeBob SquarePants, Dora the Explorer, The Kids' Choice Awards and the TEENick programming block for tweens.
She is the recipient of several industry awards for her efforts including AD AGE'S Entertainment Marketer of the Year on behalf of SPONGEBOB SQUAREPANTS in 2002. She was also honored in 1999 with Grand Marketer of the Year by BRANDWEEK and Marketer of the Year in 1998 and 1995 by PROMO MAGAZINE.
Prior to Nick, Kaufman was vp, promotions, at Turner Broadcasting System Inc., where she established the promotions group within TBS's licensing and merchandising division. She led the promotional efforts for such corporate initiatives as The Flintstones and Jonny Quest and established the first worldwide Burger King Kids Meal promotion with Scooby-Doo.
Previously, Kaufman was senior director, account services at Equity Marketing, where she created, developed and sold comprehensive premium programs to domestic fast food, packaged goods and beverage companies.
Nickelodeon (www.nick.com), which is now in its 26th year, is the number-one entertainment brand for kids. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeons U.S. television network is seen in more than 88 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.
