Nickelodeon comes to Licensing Show June 10-13, 2003 in New York City at the Javits Center to kick off licensing programs for its latest hit show FAIRLY ODDPARENTS, the upcoming SPONGEBOB SQUAREPANTS MOVIE and RUGRATS spin-off, ALL GROWN UP. Nickelodeon will also expand its current roster with movie licensing plans for A SERIES OF UNFORTUNATE EVENTS as well as the introduction of TAK AND THE POWER OF JUJU and EVERGIRL, its first off-channel properties. Nickelodeon can be found at Licensing Show booth #1317.
THE FAIRLY ODDPARENTS, Nickelodeon's newest hit for kids 6-11, has emerged as the #2 show on all TV with kids 2-11, right behind SPONGEBOB SQUAREPANTS, according to Nick. Product based on FAIRLY ODDPARENTS debuts in fall 2003, including toys from master licensee, Flying Colors, a division of Jakks Pacific.
SPONGEBOB SQUAREPANTS enjoys continued success as the number one show on all kids TV and has a 30% adult audience. Since its debut on Nickelodeon in 1999, SPONGEBOB SQUAREPANTS is one of the hottest licenses in the marketplace today among all demographics with retail sales of $800 million for 2002. Spongebob momentum will continue in 2004 with the release of a feature film in November, accompanied by a whole new assortment of product for kids, teens and adults.
DORA THE EXPLORER is one of the leading properties for preschoolers, with $500 million in retail sales in 2002. The show features Dora, a 7-year old Latina heroine, who teaches preschoolers a bit of Spanish as she goes about her on-screen adventures. Much of DORA'S merchandise features bilingual elements, including Spanish words and phrases.
DreamWorks and Paramount Pictures, in association with Nickelodeon Movies, are in development on Lemony Snicket's A SERIES OF UNFORTUNATE EVENTS, slated to hit movie theaters Holiday 2004. The film, which will be based on the popular book series by Lemony Snicket (AKA Daniel Handler), will be directed by Brad Silberling (CASPER) and star Jim Carrey as Count Olaf. Described as a cross between Edward Gorey and Roald Dahl, A Series of Unfortunate Events chronicles the misadventures of the Baudelaires, three savvy and resilient orphans in search of a home. From Chapter 1 of The Bad Beginning, the kids find themselves abruptly orphaned and taken in by the villainous Count Olaf who has designs on their inheritance. The movie will be based on the first three books.
TAK is an unprecedented property for Nickelodeon, to be introduced first as a videogame. Leading videogame manufacturer THQ has partnered with Nickelodeon to market and distribute TAK, which will be available on PlayStation 2, GameCube and Game Boy Advance platforms in October 2003. Nick is developing a TV series based upon the mystical characters in the game.
At the Licensing Show, Nickelodeon will also offer the first peek at EVERGIRL, a "story-driven, lifestyle brand for tween girls," said Leigh Anne Brodsky, svp, consumer products, Nick. The property will have major online and retail components and is expected to launch in early 2004.
Nickelodeon, which has also seen tremendous success with its Nick branded activity line, Nicktivities, is making the Nick name available for other lines of business as well. Other categories expected to introduce Nick lines of product include home goods, sporting goods, electronics and watches with retail boutiques carved out of major retailers featuring Nickelodeon characters and branded product.
Nickelodeon Enterprises, which includes consumer products, generated roughly $2.6 billion in retail sales for 2002, up about 19% from the previous year while its competition remained flat. Nickelodeon consumer products has garnered nine LIMA award nominations this year including Entertainment Brand of the Year for both DORA THE EXPLORER and SPONGEBOB SQUAREPANTS.