Viacom International Media Networks Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced Nick Jr.’s launch in Thailand through GMM Grammy, the country’s largest entertainment and media conglomerate group.
Press release from Viacom:
SINGAPORE/BANGKOK – Viacom International Media Networks Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced Nick Jr.’s launch in Thailand through GMM Grammy, the country’s largest entertainment and media conglomerate group. From 20 February, Thai viewers will be able to enjoy Nick Jr., a commercial-free, English educational channel for preschoolers on GMM Grammy's new 1-Sky broadcasting platform that offers free Satellite TV and Pay TV services with more than 200 channels.
Aimed at preschoolers and parents, Nick Jr. builds on Nickelodeon’s reputation as one of the world’s leading multi-platform entertainment brand for kids. With a commitment to stimulate, educate, involve, excite and develop enquiring minds, Nick Jr.’s philosophy is to ‘play-to-learn’ through award-winning and exclusive international properties including Dora the Explorer and Go, Diego, Go! which are designed to engage and encourage early childhood development. Aside from Dora The Explorer and Go, Diego, Go!, Nick Jr. will bring playful entertainment and connected learning with shows Little Bill, Ni Hao, Kai-Lan, Blue’s Clues, Wonder Pets!, Team Umizoomi, Bubble Guppies, Fifi and the Flower Tots, and Max & Ruby among others.
Nick Jr. is the first children’s channel to debut on 1-Sky’s broadcasting platform and will be available 24 hours a day to 1-Sky’s Entertainment package and Combo package subscribers. The launch in Thailand marks the latest expansion of Nick Jr. across Asia, following launches in Singapore, Malaysia, Indonesia and Mongolia last year.
Jennifer Wolfe is Director of News & Content at Animation World Network.