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Nick Jr. Commences Production on Wow! Wow! Wubbzy!

Nick Jr. announced that it has commenced production on the new original animated series, WOW! WOW! WUBBZY! The 26-episode preschool series, produced by Bolder Media for Boys and Girls and created by Bob Boyle (producer on Nickelodeon's THE FAIRLY ODDPARENTS and DANNY PHANTOM), celebrates the spirit of teamwork and cooperation. WOW! WOW! WUBBZY! (formerly called WUBBY, WIDGET AND WALDEN) is slated to premiere in Fall 2006 on Nick Jr.

"Wubbzy and his friends are being introduced through books, television and the Wubbcast. There is no better partner in the world to reach young children and the people who love them than Nick Jr.," said Susan Miller, exec producer, WOW! WOW! WUBBZY!

The series stars a curious little creature named Wubbzy and his two pals Widget and Walden who live in the mythical city of Wuzzleburg. All Wubbzy wants to do is have fun and spend his time chasing flutterflys, eating ice cream and playing hippity-hopscotch. But when he runs into everyday kid problems, he calls on his friends for help and advice. Widget is a mechanical whiz who owns a fix-it shop and is always ready to jump in and lend a hand. Her solution to any problem is to build something big and complicated, but her inventions don't always work. Walden is a quirky scientist who finds great wisdom in everything from ancient philosophy to tarot card reading. He has a unique way of looking at the world, but his brainy approach doesn't always produce practical results.

Each half-hour episode will feature two, 10-minute adventures. As each journey comes to a close, the themes of the day are reinforced through an original music video, followed by a direct-to-camera segment where Wubbzy, Widget and Walden address the preschoolers at home.

WOW! WOW! WUBBZY! is a Bolder Media for Boys and Girls Production in association with IDT/Film Roman. Susan Miller of Bolder Media, Inc. and Mixed Media Group and Fred Seibert of Bolder Media Inc. and Frederator Studios, are also exec producers.

As a way to preview the series, Nick Jr., Channel Frederator and Bolder Media for Boys and Girls have created The Wubbcast, the world's first-ever video podcast of preschooler programming. The Wubbcast features musical animation (5-7 minute episodes) for distribution on portable video devices, including Apple iPod and Sony PlayStation Portable [PSP] and mobile telephones. The Wubbcast (www.wubbzy.com/), Nick Jr. Video (www.nickjrvideo.com/) and animation distribution platform Channel Frederator (www.channelfrederator.com/) will all sneak peek a music video from the premiere episode of the new series. More information on the Wubbcast is also available on the "Wow! Wow! Wubbzy! for Parents" section of Nickjr.com.

Bolder Media for Boys and Girls is a joint venture formed by veteran producers Susan Miller and Fred Seibert for the development of books, television series, and movies for young boys and girls.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. - 2 p.m. (ET/PT) and weekends on CBS (check local listings). Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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