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NICK Asia in the Market for Icon Animation's Lola & Virginia

Icon Animation attends this years Asia Television Forum with a number of sales already signed with broadcasters in the region, including a major sale to Nickelodeon Asia for LOLA & VIRGINIA for its channels in Brunei, Hong Kong, Indonesia, Philippines, Vietnam, Malaysia, Singapore, Palau, Mongolia, Thailand, Cambodia, Macao, South Pacific Islands and Taiwan. The deal follows recent agreements with Koreas EBS and EBC Taiwan for its healthy-eating series Vitaminix.

Christophe Goldberger, head of distribution & marketing at Icon Animation said: Nickelodeon is the ideal home for LOLA & VIRGINIA in Asia and we are delighted to conclude this deal as we look forward to attending the ATF. Our properties have a growing broadcast presence in the region and we are looking to extend this with licensing, publishing and mobile partnerships.

Girl-skewed television, mobile and publishing property LOLA & VIRGINIA (52x11) ( has sold worldwide to broadcasters, including Disney Channel and RTVE in Spain. The show premiered in the U.S. last June, on Nickelodeon Latin America last July and launched this fall on TV3. Further sales have been made to Nickelodeon in France, Disney Channel in Italy, RTP and Canal Panda in Portugal, The Children Channel in Israel and RCTV Venezuela. The show will debut next spring on France 3. Icon Animation holds all distribution rights worldwide, except for France, French-speaking Switzerland, Benelux, the U.K., Ireland, Iceland, Australia and New Zealand, which are held by Millimages.

The series is a co-production between Icon Animation, Millimages, France 3, TV Catalunya and ETB. It is based on the original concept created by Myriam Ballesteros, founding partner of Icon Animation with Sergi Reitg.

Lola takes care of her snotty siblings and puts up with her crazy group of friends. She considers herself the local princess, until Virginia barges into her life. A stuck-up kid, Virginia who has it all: beauty, all the boyfriends she could ever want, good grades and stinking-rich parents who never refuse her anything. Their relationship soon involves alliances, strategies and betrayal.

LOLA & VIRGINIA is supported by a licensing and merchandising strategy that includes a deal for Spain & Portugal with Comercial Nim for products, including school sets, stationery, backpacks and pencil cases. Comercial Nim is working with Mendía Marketing to place further product lines during winter/spring 2006/07 period in Spain with a focus on games, T-shirts, beach sets and toiletries.

A publishing deal is in place with Grupo Edebe in Spain for 10 illustrated books. Icon also signed a mobile deal with Alvento for production and distribution of ring tones, games, images, screen savers and a WAP Portal for the girl-skewed brand. The first phase hits the market this year, with a second release in the spring 2007.

VITAMINIX uses modern and eye-catching design to teach children about the nutritional value of food, minerals and vitamins. Each episode features one animal associated with a type of food to introduce the interesting world of nutrition and the benefits of healthy eating to kids in an entertaining way.

Available in more than 20 languages, including main languages in Asia, VITAMINIX has notched up sales in Asia with the Disney Channel, Hong Kong Cable, Infiniss and EBS in Korea and EBC Taiwan.

VITAMINIX also airs on RTVE, TV3, ETB, Hop TV in Israel, Hungarys DunaTV and Animania in the U.S. It has also been acquired by Nickelodeon Europe for Germany, Holland, Belgium, Norway, Sweden, Finland, Denmark, Nickelodeon Spain, Nickelodeon Latin America and TPS Jeunesse in France. Further deals have been signed with Panama free TV Channel TV7 (Corp. Medcom), UEA cabsat channel E-Junior, TV Andorra, Digiturk in Turkey and Vive TV Venezuela.

Barcelona-based Icon Animation ( is a producer/distributor of animated series. It creates innovative content for kids with strong designs and editorial lines, and a universal appeal. Its productions incorporate the latest technologies (including HD) as properties are developed for cross media exploitation (TV, video, licensing, merchandising and publishing). Icon Animation distributes worldwide a catalog of more than 500 half hours of premium kids programs, including animated feature films.