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Nice Shoes Globe Trots with UPS for Ogilvy

Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, handled post and effects on a recent global UPS campaign.

UPS campaign

Press Release from Nice Shoes

Nice Shoes, working in collaboration with Gartner Productions via Ogilvy & Mather, handled post and effects on a recent global UPS campaign. Marking Ogilvy's first effort for UPS, and Nice Shoes' extremely early involvement in the production process, the campaign is a total departure from previous UPS advertising.

The vibrant spots, a combination of live-action, and animation/motion graphics courtesy of Go Robot!, highlight the shipping giant's outstanding global logistics including a chipper song celebrating the subject. The campaign's centerpiece is an upbeat :60 crafted in Chinese, Spanish, and American and British English versions. While the exact footage varies from one spot to the next to incorporate specific cultural elements, the basic setup is the same: from an airport tarmac to soaring cities to bustling factories, the spot goes on a fantastic worldwide journey, showing a UPS deliveryman hustling through the skies, the waterways and the streets in a variety of airplanes, boats, trucks and push carts, bringing packages to smiling and grateful customers.

"We had to color grade from a myriad of sources," noted Colorist Chris Ryan. "It was a challenge to make stock footage match the specifically shot footage and the archive footage provided by UPS."

Working with their customary speed, Nice Shoes worked in Flame to finish the spots in only one week. The work process was somewhat streamlined by a deep familiarity between Nice Shoes and Ogilvy, which have worked together on campaigns for IBM, American Express, TD Ameritrade and many others.

Credits:Product: UPS Global LaunchSpots Title: Premise Setter, International BusinessAir Date: September 2010 (Premise Setter), October 2010 (International Business)

Agency: Ogilvy & MatherVice Chairman North America: Chris WallChief Creative Officer: Joe SciarottaGroup Creative Director(s): Mitch Gordon, Steve Silver

Agency Production Team: Ogilvy & MatherEP: Melissa MapesSenior Producer: Cheryl GackstetterProducer: Meg McCarthyMusic Producer: Peter Gannon

Prod Company: Gartner ProductionsDirector: Raymond Bark

Editorial: Go Robot!Editor: Adam LiebowitzAssistant Editor(s): Craig Brasen, Jessica FallsEP/Owner: Alisa SheinbergEP: Laura MolinaroAnimation/Graphics: Christian Matts, Eric Wagner

Color Grading: Nice ShoesColorist(s): Chris Ryan, Lez Rudge, Gene CurleyEP: Pat Portela

Post/Effects: Nice ShoesVFX Artist(s): John Shea, Vin Roma, Bryan Rosenblum, Jason Farber

Music: HumanArranger: Morgan Visconti

Audio Post: Sound LoungeMixer: Phil LoebAssistant Mixer: Evan Mangiamele

Shoot Location: Los Angeles, Louisville, NYC, Shanghai, London, Venice

About Nice Shoes:NYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Head of Production Mike Donovan, CDs Brian Bowman and Aron Baxter, Colorists/Partners Chris Ryan and Lez Rudge, Senior Producers Pat Portela and Christos Mountzouros, VFX Artist/Partner Rich Schreck, CFO/COO Julia Kisla, CTO Bob Keske, and VP of Sales & Marketing Travis Taylor.

For more information please visit www.niceshoes.com.

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Rick DeMott
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