Carolina Melis of Nexus Productions has designed and created a new and uplifting film for the National Society for the Prevention of Cruelty to Children (NSPCC) as part of an extensive Europe-wide campaign. The film was commissioned by the Council of Europe through Saatchi and Saatchi to launch the campaign in Croatia earlier this month.
The film depicts a young boy in silhouette on a journey that takes him through a series of colorful and psychedelic landscapes that constantly morph from one scenario to another with the aid of large silhouetted hands. The hands appear in many different guises; as his path, a shelter from the rain, stairs for him to climb, fruit-bearing trees and as companions assisting him as he rides his bicycle. Finally they throw him into the air gently catching him as he falls forming the shape of a loving heart around him.
Discouraging smacking and focusing on the positive role of hands in nurturing a child, the film's closing caption reads "Hands should nurture not punish. Are your hands weapons of Love?"
Melis added, "The idea was to approach the subject of anti-smacking from a positive angle encouraging viewers to consider the greatness of hands and to show, metaphorically, how great hands...support, nurse and play with their child. I was very pleased to be asked to work on this campaign and I really hope my contribution will help in supporting the cause."
View the spot here: http://www.nexusproductions.com/938/nspcc.mov.
Credits:
Title: HANDSClient: NSPCCDirector: Carolina MelisProduction Company: Nexus ProductionsExecutive Producer: Christopher O'Reilly and Charlotte BavassoProducer: Melody SylvesterProduction Manager: Nathalie Le BerreAnimation: Stuart Doig, Antoine Bourruel, Nicolas Domerego, Mina Mileva, Kwok Fung LamCompositing: Fletch Moules, Paul Roberts
Agency: Saatchi & SaatchiCreative Team: Rick Dodds & Steve HowellAgency Producer: Toby Clifton, Lexy Stingl
Music: Brains & Hunch
