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NewKidCo And E.T. Phone It In

NewKidCo, has shipped E.T. THE EXTRA-TERRESTRIAL for Game Boy Advanced, the first in the company's highly anticipated line of games based on one of the most beloved and successful films of all time, which celebrates its 20th anniversary in March 2002 with a long-awaited re-release. E.T. THE EXTRA-TERRESTRIAL is an action-packed adventure game that captures the excitement and strength of the characters that made the film so popular and pits them against the same challenges faced in the film like assembling the transmitter to "phone home," breaking E.T. out of quarantine and piloting the bikes through the treetops. Other E.T. titles, E.T. ESCAPE FROM PLANET EARTH for Game Boy Color, E.T. DIGITAL COMPANION for Game Boy Color, E.T. COSMIC GARDEN for Game Boy Color and E.T. INTERPLANETARY ADVENTURE for the PlayStation game console are in production or pending approval. These titles are expected to ship in the fourth quarter of 2001.

NewKidCo is bringing some of the most well-known properties and characters into the childrens gaming arena. Jacquie Kubin gains insight from executive Paul Samulski.