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New Thomas & Friends Website Launched in China

Press Release from HIT Entertainment

14 April 2009, London & Beijing -- HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners has announced the launch of an all new THOMAS & FRIENDS website in China. www.thomasandfriends.cn launched this month in Chinese.

The THOMAS & FRIENDS global website attracts more than 30 million visitors each month and is one of the most popular websites for preschool properties in the world.

THOMAS & FRIENDS launched on the national broadcaster CCTV in January 2009 and is one of the few selected foreign properties to be broadcasted nationally in China.

HIT Entertainment appointed PPW last year to manage the television and consumer product licensing for Thomas & Friends. Its first range of consumer products from TOMY and RC2 launched successfully in China in 2009. Children's Fun, part of Egmont Publishing, was also appointed in 2008 and has launched eight THOMAS & FRIENDS TV tie-in titles in Chinese. Children's Fun Publishing will publish another 30 titles throughout the year including the launch of the globally successful THOMAS & FRIENDS story library in December.

Frank Foley, General Manager Asia HIT Entertainment commented, "We are delighted to be launching our first Chinese language website for THOMAS & FRIENDS, one of the world's most loved children's properties. Now and for the first time, young Thomas fans in China can immerse themselves in the world of Thomas and interact online with their favourite brand."

THOMAS & FRIENDS, the world's number one preschool toy property and is now broadcasting in over 185 territories and in 35 languages worldwide.

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