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New SpongeBob Website Launches in China

SPONGEBOB SQUAREPANTS got a new Chinese-language website this weekend to coincide with Children's Day in China and the return of the show to Chinese TV, per VARIETY.

Known in Chinese as "Haimianbaobao," SpongeBob's return to TV was the most-watched for kids 4-14 in 15 key cities, reaching 20.5 million viewers. will feature SpongeBob SquarePants related games, event updates, wallpapers, printables, icons, character guides, image gallery and widgets.

-- By News Editor Annemarie Moody