New Mr. Men and Little Miss Product Lines Debut In Brazil

Leading family entertainment producer and distributor Chorion has secured new licensing and retail deals for Mr. Men and Little Miss in Brazil through its agent Exim Licensing.

Press Release from Chorion

London 26 May 2011: Leading family entertainment producer and distributor Chorion has secured new licensing and retail deals for Mr. Men and Little Miss in Brazil through its agent Exim Licensing.

Kicking off at Abrin Trade Show in April 2011, Buba introduced a range of collectible figurines that will be sold at gift shops.

C&A, a leading fashion retailer will introduce line of junior and young adult tops across 170 stores from August 2011, while Foroni will launch notebooks at specialty stores, hypermarkets and small retailers in August this year.

Duraplast is developing a line of flip flops for kids and young adults with eight new designs planned from August 2011 at footwear retailers and hypermarkets.Xeryus is creating four styles of handbags for young adults debuting at the Francal trade Show in June and will launch six new backpacks in August. Both lines will be available at specialty and small retailers.

Steve Cipolla, EVP Global Licensing and Sales at Chorion says: “Latin America is a key region for us and we are pleased to partner with Exim Licensing to extend the Mr. Men and Little Miss franchise to an entirely new audience through key licensing and retail deals in Brazil.”

These deals come at an exciting time for Mr. Men and Little Miss as the brand celebrates its 40th anniversary. Highlights for 2011 include the launch of a new character, Little Miss Princess, a new confectionery range at Tesco (UK), and an exciting collaboration with Google featuring a series of Google doodles celebrating the brand and its creator, Roger Hargreaves worldwide. Further initiatives for 2011 will see the introduction of new products, exclusive fashion partnerships, campaigns in social media and music festivals, and a live music-based show to tour regional theatres.

About Mr. Men and Little MissWith over 100 million copies sold worldwide, Mr. Men and Little Miss books have become a publishing phenomenon. Truly a property everyone can relate to, the brand has inspired a comprehensive consumer products program with over 280 licensees worldwide. Timeless and universal, Mr. Men and Little Miss gets consumers laughing about the range of personalities we encounter in life.

About Chorion  Chorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as Mr. Men and Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The World of Eric Carle as well as art and lifestyle brands. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others. Chorion’s animated television productions include OLIVIA, The Mr. Men Show, Famous Five: On the Case and Noddy and Noddy in Toyland. New productions include Octonauts and Gaspard and Lisa. Chorion has offices in London, New York and Sydney. For more information, please visit www.chorion.co.uk.

About EximExim Licensing Group is an organization dedicated to licensing and promotions associated with the entertainment world. Its Latin American regional network is managed by professional partners in each country where it operates, ensuring customers the highest quality of service in each of these activities. Our leading position in the region enables us to develop sophisticated regional strategies and execute locally. Exim Licensing Group has offices throughout Latin America including Argentina, Chile, Uruguay, Peru, Panama, Guatemala, El Salvador, Dominican Republic, Ecuador, Colombia, Venezuela, Brazil and Mexico with headquarters in USA. For more information, please visit www.eximlicensing.com.

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