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New Logo Net Lands Gay Toon Chelsea Boys

MTV Networks' new digital gay-themed cable network LOGO unveiled its premiere development slate, which includes an animated series, CHELSEA BOYS, during the recent the TV critics summer press tour.

CHELSEA BOYS an animated series based on the syndicated gay comic strip, centers on the trials and tribulations of three very different gay friends and their trials and tribulations living in the big city. The series comes from the comic creators Glen Hanson and Allan Neuwirth. The creators will work on the show and continue on the comic strip published recently as a collection by Alyson Books.

MTV/VH1 entertainment president Brian Graden said LOGO exec consultant Matt Farber would be overseeing the channel's day-to-day operations.

No programming execs have been announced. Eileen Opatut, former Food Network svp of programming and production is also on board as a consultant. CHELSEA BOYS is among 20 projects in development.

LOGO is the ad-supported digital network targeting lesbian, gay, bisexual and transgender (LGBT) viewers, launched by MTV Networks, a division of Viacom Inc. Set to debut Feb. 17, 2005, the network will be available through national cable operators across the United States in markets including Los Angeles, New York, Boston, Philadelphia, Atlanta and San Francisco. Programming will include a mix of light reality, documentaries and acquired movies, series and specials for young and older demos. LOGO joins Viacoms roster of popular and highly targeted cable networks, which includes MTV, Comedy Central, BET and Spike TV.

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