This month, in conjunction with the two-disc Platinum Edition DVD release of Disney's THE LITTLE MERMAID, Disney Consumer Products (DCP) in collaboration with Walt Disney Home Ent. brings to stores the largest assortment of LITTLE MERMAID merchandise available since the film's 1989 release.
Stretching into the holiday season, DCP has created an array of merchandise inspired by key moments in the film, including toys, electronics, apparel, home décor, personal care, school supplies, party décor and much more. Products will be available at retailers nationwide with key retailers such as Target, Toys 'R' Us and Wal-Mart displaying merchandise from varied categories alongside the DVD in one-stop feature shops fashioned in an "Under-The-Sea" theme.
The LITTLE MERMAID Magical Talking Salon (ages 3 and up, $69.99) is a child-size vanity featuring voice recognition technology that allows young girls to join Ariel in an interactive salon session. Little girls will hear Ariel speak and see her image magically appear in the special light-up mirror. The salon with stool includes molded compartments, working drawer to store accessories, play sink and play accessories such as a hair dryer, hair spray bottle, dingle hopper (comb), scissors and curling iron.
Shimmer Lights Ariel (ages 3 and up, $19.99) invites little girls to relive the adventurous fairytale. Completely waterproofed Ariel has a glitter-filled tail that illuminates with multi-color lights as she sings and says phrases.
LITTLE MERMAID CD Boom Box has a clamshell design that opens and locks shut. The water-resistant player is designed for outdoor uses. In addition to an AM/FM tuner with a digital display, it plays CD/CD-R/RW discs through stereo speakers The toy is available at Toys 'R' Us for $39.99.
An assortment of books featuring a classic retelling of the THE LITTLE MERMAID, include DISNEY'S THE LITTLE MERMAID SPECIAL EDITION BOOK and DISNEY'S THE LITTLE MERMAID UNDER THE SEA NIGHT-LIGHT AND STORYBOOK (comes with a detachable night-light); and activity storybooks such THE LITTLE MERMAID - STORYBOOk AND MUSIC BOX ($24.99, Reader's Digest) and THE LITTLE MERMAID - REUSABLE STICKER BOOK ($6.99, Random House).
In addition, an assortment of casuals and separates clothing is available. The collection includes sleepwear and dress up, available at retailers such as Sears and DisneyShopping.com.
DCP is also offering Ariel-themed personal items, including Sun Pals Sunscreen, Chapstick lip balms and Bubble Bath.
A new assortment of comforters, sheets and pillowcases with colorful patterns of bubbles, pearls and seashells, along with Ariel and her friends Flounder and Sebastian will be available at Sears and Kmart, ranging in price from $19.99 to $59.99
The LITTLE MERMAID Aquarium Kit is a 1.5 gallon freshwater aquarium kit, stocked with everything needed to care for finned pals. An air pump and overhead light provide the necessary creature comforts for pet fish, while the statuette of Ariel and Sebastian are the special décor for this tranquil aquatic environment. The tank is available at Wal-Mart and Petco, ranging in price from $29.97 to $39.99
Moreover, DCP has LITTLE MERMAID assorted party supplies from Hallmark. From greeting cards to cake decorations, Ariel and friends are featured on party plates, gift bags and scene setters for the home.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
