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New Last Airbender Toys To Coincide with Film Release

Just in time to coincide with the July 2 theatrical release of The Last Airbender, Spin Master Ltd.'s toy line for the movie has hit shelves.

Press Release from Spin Master Ltd.

Las Vegas, NV – June 8, 2010 – Just in time to coincide with the July 2 theatrical release of The Last Airbender, Spin Master Ltd.'s toy line for the movie has hit shelves.  Spin Master was chosen to partner with Nickelodeon Consumer Products (NCP) to be the master global toy licensee of the M. Night Shyamalan-directed film, The Last Airbender, to bring all of the magic and imagination of the film into an innovative a dynamic toy line.

“The epic and imaginative nature of this film made it made it an extremely fun project to work on, and a challenge for us to push our boundaries once again in creating an original and fun toy line that would resonate with the fans of this franchise,” says Ronnie Frankowski, VP Boys Marketing for Spin Master.

Based on Nickelodeon’s international hit animated series, the live-action release of The Last Airbender tells the story of four nations-- Air, Water, Earth, Fire--tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang discovers he is the lone Avatar with the power to manipulate all four elements.  Aang teams with Katara, a Waterbender, and her brother, Sokka to restore balance to their war-torn world. The Last Airbender is the opening chapter in Aang’s struggle to survive.

About The Last Airbender FilmAir, Water, Earth, Fire.  Four nations tied by destiny when the Fire Nation launches a brutal war against the others. A century has passed with no hope in sight to change the path of this destruction. Caught between combat and courage, Aang (Noah Ringer) discovers he is the lone Avatar with the power to manipulate all four elements. Aang teams with Katara (Nicola Peltz), a Waterbender, and her brother, Sokka (Jackson Rathbone), to restore balance to their war-torn world. Based on the hugely successful Nickelodeon animated TV series and directed by M. Night Shyamalan, the live-action feature film The Last Airbender is the opening chapter in Aang’s struggle to survive arrives in theaters on July 2.

About Spin Master Ltd.A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry.  Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Mighty Beanz™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties.  Spin Master employs over 700 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico.  For additional information please visit: www.spinmaster.com.

About Nickelodeon Consumer ProductsNickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).    

Press Release from Nordstrom

Las Vegas, NV – June 7, 2010 – Nickelodeon Consumer Products (NCP) and Nordstrom will release a limited-edition line of kids’ apparel and accessories inspired by Paramount Pictures and Nickelodeon Movies’ The Last Airbender. Available through July, the products will be available online and nationwide in 114 Nordstrom stores in U.S. cities, including Los Angeles, Las Vegas and Miami, among others.

Ranging from $5-$50, products from the exclusive line feature the graphic and mystical elements used within The Last Airbender feature film. Cotton tees available in boys’ and girls’ sizes by Jem and Awake, feature a mix of screen-printing, foil detail and other embellishments. Sneakers developed by Stride Rite feature glow-in-the-dark graphics fashioned with a breathable mesh lining and flexible rubber soles. Girls’ and boys’ watches by Titanium feature artistic elements from the theatrical release. High Intencity and Charm It! have created a special line of costume jewelry that includes dog tags, necklaces and bracelets in vivid hues with dangling charms. Also available is a specially designed backpack by Global Design Concepts. To view and shop the products, visit www.nordstrom.com/TheLastAirbender.

“Partnering with Nordstrom to recreate and adapt the incredible storyline of the theatrical release of The Last Airbender is an amazing opportunity for us,” said Hal Snik, Senior Vice President, Domestic Licensing, NCP. “This line embodies the spirit of the film, and being able to wear your favorite elements and customize your look is a great way for fans to express themselves.”

On June 27, select stores will host special events featuring martial artists demonstrating the choreographed movements that inspired the ‘bending’ featured in The Last Airbender. In addition, there will be opportunities to win prizes and assorted giveaways including one-of-a-kind posters, temporary tattoos and movie tickets.

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Rick DeMott
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