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New Horrid Henry Game Comes to 3DS

Following the huge success of the first two Horrid Henry video games, Novel Entertainment is delighted to announce the release of its brand new Nintendo computer game The Good, The Bad and The Bugly.

Press Release from Novel Entertainment

Oxford, 25 November 2011. Following the huge success of the first two Horrid Henry video games, Novel Entertainment is delighted to announce the release of its brand new Nintendo computer game The Good, The Bad and The Bugly.

Available from November 25th, this is the first Horrid Henry game for Nintendo 3DS and was developed by Asylum Entertainment and published by Koch Media.

The launch of the game will be accompanied by an extensive PR and marketing campaign including TV advertising spanning a 10 day period on Nickelodeon, Nicktoons, Cartoon Network and Kix, and online and print competitions in the gifting and kids’ press.

Horrid Henry fans will love this side scrolling adventure game that features an exciting blend of action, puzzle and platform elements. Playing as Henry, their mission is to find Perfect Peter’s lost bunny before Henry gets the blame for taking it away from his brother. Fortunately Henry has to hand all the necessary tools needed to face the challenges along the way, including 4 new types of goo for his goo shooter!

Lucinda Whiteley, creative director and co-founder of Novel Entertainment, says: “After the success of the first two games we are very excited to launch this new game on Nintendo 3DS for the first time. The new game successfully takes Henry to another level with many more platforms included, and transports Henry and his fans into fantastic 3D fun.”

The launch of Horrid Henry The Good, The Bad and The Bugly follows the successful release in July 2011 of Henry’s latest iPhone app, ‘Horrid Henry’s Horrid app’ (developed by Asylum Entertainment and published by Koch Media) which reached number 2 in the iPhone kids chart.

Horrid Henry continues to be a smash hit with kids in the UK and worldwide with DVD sales now exceeding one million units. The third series of 52 x 11 minutes of the animated television show is  currently airing on ITV1 and CITV. This third series brings the total number of episodes to 156, making Horrid Henry one of the biggest animated children’s shows ever in the UK.

Horrid Henry is the most successful children’s literary character in the UK after Harry Potter with book sales of more than 17 million. Novel’s 3 times BAFTA nominated TV show is the most successful series ever for CITV Channel and the brand has been extended to include film, stage, radio, online as well as being at the heart of a successful licensing and merchandising programme.

The TV show continues to roll out worldwide and has been bought by networks across the globe including Disney Channel in France, ZDF Germany, RTE Eire, Mediacorp Singapore, RUV Iceland, NRK Norway, SVT Sweden, YLE Finland, MNet in South Africa, RTP Portugal, TVP1 in Poland, Iconix in Korea and Digiturk in Turkey.

Horrid Henry is based on the characters created by Francesca Simon and illustrated by Tony Ross; the books are published by Orion Children's Books. He has become a worldwide publishing phenomenon, available in 27 countries including the US, with sales exceeding 17 million books in the UK alone. Translated into 22 languages, Henry has assumed many different national identities including the gloriously named Pablo Diablo in Spain and Rico Le Peste in Italy.

Horrid Henry is a major multi-media brand. The TV show rapidly became CITV’s most popular series and they are now broadcast in 17 countries outside the UK.  The live stage show, Horrid Henry - Live and Horrid, ran for 285 performances in London’s West End and across the UK and the fans’ website has attracted more than 8 million hits since its launch in October 2009.  Horrid Henry’s first Nintendo computer game.

Novel Entertainment was founded in 2001. The company specialises in the creation and development of successful children’s character brands across a wide array of media.  Novel’s core programmes include Horrid Henry, Fimbles, The Roly Mo Show, Rockit’s Pocket and Ping & Pong.   Since 2001 the company has produced over 650 programmes for television and radio, garnering multi BAFTA and RTS Award nominations, as well as a number of stage shows based on the company’s leading characters.  The company’s brand experience extends into licensing and merchandising, computer games, interactive online content, music and film.

Koch Media is a leading Global Publisher and Distributor of entertainment products including Computer Games software, accessories, DVD and PC Utility Software. The company's publishing reach, brand marketing and distribution operations extend throughout Europe and the USA. Koch Media continues to form strategic alliances with leading European and Global Software/Computer Games Developers.

Games Software partners include: Codemasters Software Company Ltd, Asylum Entertainment, Hydravision Entertainment, Funcom, Bitcomposer Games, DTP Entertainment, Dark Energy, Bohemia Interactive and Exhibit 1 PC Software partners include: Kaspersky Labs, Nero, Accountz, PX Software, Cyberlink, Net Nanny, Gotham New Media, AVG Technologies, Eleco, Mr Site, Trend Micro and Corel.

With Headquarters in Munich, Germany, Koch Media also has offices in Germany, England, France, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA.

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