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New Deals for 'Sandra, the Fairytale Detective'

Imira Entertainment has scored a host of new sales for its internationally distributed series “Sandra, the Fairytale Detective.”

Barcelona, Spain -- Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has scored a host of new sales for its internationally distributed series Sandra, the Fairytale Detective.

In Latin America, GloboSat has acquired pay TV rights for Brazil and Canal Once has taken free TV rights for Mexico. In Europe, KIDZ in Turkey and Belgium’s VTM Kazoom have picked up free and pay TV rights to the series, and in Asia Okto has bought free TV rights for Singapore.

Aimed at 4-8 year olds, Sandra, the Fairytale Detective (52x13’) is a co-production between Imira Entertainment, RTVE and DQ Entertainment. It airs around the world on channels including TF1 in France, RTVE, Clan TV and Disney Channel Spain, Disney Channels in Italy, France, Germany, India, Nickelodeon Asia, the Children Channel in Israel, Ireland’s TG4 and Switzerland’s Italian speaking public channel RSI, as well as RTP in Portugal, TV5/ABC in Philippines, Al Sayyar in Middle East and Kids Talk Talk HD in South Korea.

Christophe Goldberger, Producer and Head of Distribution and Marketing at Imira Entertainment said: “These deals highlight the continued demand for evergreen properties with a successful international track record. Everyone knows and loves classic fairytales and Sandra, the Fairytale Detective takes our favourite stories and gives them a modern twist.”

In addition to its TV success, Imira has scored licensing deals with Roca Editorial for publishing and home entertainment deals with TF1 for France and Tribanda Pictures for Spain.

Further licensing deals in Iberia include Invercas for party items (piñatas, head banners, bags and boxes for candy) while Comansi has come on board as licensee for plastic figures, board games, and soft balls. Also in Spain and Portugal, Nova Azimat has been awarded the licence for toy candy, novelty candy and pop marshmallows while Copywrite Europe will launch backpacks, bags, stationery and a can of crayons. In a further deal, Imira has granted the license for trading cards and games, fotocards, stick & stack, stick & story, stick & puzzle and stick & colour books to Panini and Smoby Toys the licensee for beach and outdoor articles. 

What would happen if we combined two such traditional – and successful – genres as classic fairytales and detective stories? The answer is Sandra, the Fairytale Detective, a series full of magic, mystery, adventure and humour. What happens when someone steals Cinderella’s glass slipper? Or if the Prince kisses Sleeping Beauty but she doesn’t wake up? What’s to be done when Snow White’s evil Stepmother’s mirror mysteriously goes missing?

When something like that happens, Sandra, the Fairytale Detective, swings into action, giving a twist to classic fairytales!

Source: Imira Entertainment

Jennifer Wolfe's picture

Jennifer Wolfe is Director of News & Content at Animation World Network.