Walt Disney Pictures has launched the official website for Pixars CARS (http://disney.go.com/disneypictures/cars/) and will premiere the latest theatrical trailer March 9 on a variety of broadcast outlets, basic cable channels, Internet sites, in person at the Disney Theme Parks, ESPN Zones, Disney Stores (in more than 300 mall and shopping center locations across the U.S. and Canada) and on the ABC SuperSign in Times Square.
The trailer, featuring new footage from the highly-anticipated summer release, will be broadcast in primetime on such major Disney-affiliated broadcast and cable outlets as Disney Channel, Toon Disney, ABC Family, SOAPNet, Lifetime Television, Lifetime Movie Network, ESPN, ESPN2, ESPN Classic, ESPNews, and ESPNU. The trailer will also premiere across Starz Entertainment Group channels, including Starz, Starz Kids & Family, Starz Comedy, Starz Edge, Starz Cinema, Starz HDTV, and Starz On Demand. AOL will offer the trailer online across the AOL Network, including promotion on the AOL Welcome Screen, AOL.com, Moviefone, AOL Red, KOL and AOL Music.
Additionally, the new CARS trailer will be shown in hotel rooms and retail outlets at Disney Theme Parks and resorts around the world from Disneyland Resort (Anaheim) and Walt Disney World Resort (Orlando) to Tokyo Disneyland and Hong Kong Disney Theme Park & Resort. The ABC SuperSign in New York's Time Square is scheduled to display the trailer on March 9. An 8:00 pm debut is scheduled at all eight ESPN Zones across the country (in Anaheim, Atlanta, Baltimore, Chicago, Denver, Las Vegas, New York and Washington, D.C.).
Meanwhile, at the site, you can view The Showroom, where you'll find specs, galleries, video clips, downloads and more for each model (currently only Lightning McQueen is available). You can also view ads, read the synopsis and get accessories. Soon you'll also be able to Build Your Own.
Written and directed by John Lasseter, CARS opens June 9.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
