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New Broadcasters And Licensees On Board For Babar And Max & Ruby

Nelvana Enterprises is packing a suitcase full of new broadcasting and licensing deals for Licensing Expo for its animated properties Babar And The Adventures Of Badou and Max & Ruby.

Press Release from Nelvana Enterprises

(June 2, 2010 – LICENSING INTERNATIONAL EXPO – Las Vegas, Nevada) – Nelvana Enterprises is packing a suitcase full of new broadcasting and licensing deals for Licensing Expo for its animated properties Babar And The Adventures Of Badou and Max & Ruby.

Babar And The Adventures Of BadouNew broadcasters signed for the new CGI series include Playhouse Disney Japan, ABC TV Australia, TV New Zealand, TV2 Norway, YLE 2 Finland, DR TV Denmark, Thai PBS and SRC for French Canada. Licensing agent TF1 Licences has signed up many licensees for the French marketplace including Lansay for toys, Sun City for apparel and accessories, CTI for bed linen, and Viquel for back-to-school and stationery. Also, special programs are planned to celebrate Babar’s 80th Anniversary next year.

Max & RubyNew products in the U.S. marketplace include book titles from Penguin and Key Porter, Toys “R” Us Times Square exclusive New York City themed merchandise, and plush and puzzles at Barnes & Noble. A new live stage show from KOBA Entertainment is set to debut in Canada this September and a QSR promotion is planned for Q1 2011. New licensees for the U.S. include Sara Max (sleepwear), Bakery Crafts (cake decorations), Core Velocity (novelty foil packs) and Kellytoy (crane and amusement toys).

Representatives from Nelvana Enterprises will be at Booth 4832 at Licensing International Expo in Las Vegas.

About Corus Entertainment Inc.Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

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Rick DeMott
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