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New Atomic Betty Products Debut at MAGIC Marketplace

Breakthrough Animation Inc. announced it has signed six new apparel and merchandise licensees for its ATOMIC BETTY property, and will preview a series of product lines at this year's MAGIC Marketplace conference. New licensees and their respective product categories include: Sara Lee for packaged girls underwear products; Jacques Moret for junior intimate apparel, girls and junior's hosiery and loungewear for juniors; Kids Headquarters for girl's pajamas; Ripple Junction for teen specialty apparel; Wiesner Products for slippers and footwear products; and A.D. Sutton for travel bags, cosmetic cases, backpacks and luggage products.

"The ATOMIC BETTY character has quickly gained international recognition from broadcasters and licensees alike," said Joy Tashjian, president, JTMG, LLC, licensing agent for Breakthrough Animation. "We are pleased to welcome our newest licensees, each of whom has established a reputation for bringing high-quality products to the marketplace, and look forward to welcoming new licensing partners at MAGIC for this highly anticipated series."

The MAGIC Marketplace is a top conference where retailers, exhibitors and industry leaders in the fashion industry converge. The event takes place August 30 - September 2, 2004 in Las Vegas, Nevada. For information, call (818) 593-5000 or log onto www.MAGIConline.com.

Toronto-based Breakthrough Films and Television is a producer of popular children's, factual, drama and lifestyle programming. For more information, visit www.breakthroughfilms.com.

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