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Netflix Plans To Enter Digital Download Biz

Speaking at an Independent Film & Television Alliance production conference in Beverly Hills, Netflix vp of original programming Eric Besner said on Friday his company plans to launch a proprietary set-top box with an Internet connection that can download movies overnight.

Besner said the business model is still being worked out, but the download service would work much like the monthly subscription fee for its conventional DVD rentals. Service could launch as early as this year.

Users would add movies they want to rent to their queue online as they do now, then those movies would be downloaded to the boxes overnight rather than shipped through the mail.

He said the set-top box is just one of the Internet plans Netflix is working on.

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