Nelvana Enterprises has entered into a licensing agreement with Vivendi Entertainment for home entertainment and digital downloading for the new animated series BEYBLADE: Metal Fusion in North America.
Press Release from Nelvana
(August 27, 2010 – Toronto, Ontario) – Nelvana Enterprises has entered into a licensing agreement with Vivendi Entertainment for home entertainment and digital downloading for the new animated series BEYBLADE: Metal Fusion in North America.
Content will include an initial 51 episodes in 7 DVD releases with Volume 1 available on November 9, 2010, in English, French and Spanish at retail outlets across North America.
BEYBLADE: Metal Fusion, from Nelvana and d-rights Inc., offers a fresh take on the original hit BEYBLADE with new characters competing for dominance with their spinning Beyblade tops, battling against an evil organization, The Dark Nebula. The new series is a unique mix of 2D animation and battle scenes with the tops spinning in CGI animation. It airs on YTV in Canada and Cartoon Network in the U.S. and is set to launch in the U.K., Europe and beyond in the coming year.
The companion toy line is again one of the most popular toys in Japan, selling over 24 million tops and accessories since the 2008 re-launch by Tomy Company, Ltd. Hasbro, Inc. has been appointed the master toy licensee for most international markets outside of Asia and the toy line is already on shelves in Canada and the U.S.
About Nelvana Enterprises:Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) exchange. Experience Corus on the web at www.corusent.com.
About d-rights, Inc.:d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com. About Vivendi Entertainment CanadaVivendi Entertainment Canada, a division of Universal Music Canada, provides producers and independent studios the full array of distribution services. Vivendi represents a vast range of genres including action, comedy, drama, anime, family, TV on DVD, documentary, fitness and sports. Vivendi has built an extensive catalogue of over 2,000 titles and its customer-centric business model was founded on the principles of collaboration and financial transparency. For more information visit www.vivendient.ca.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
