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Nelvana Mixes Slate With Pre-Sold & In-House Offerings

Corus Entertainments Nelvana pearched on top of the Palais sales activities in its usual penthouse stand at MIPCOM 2003 with a strong lineup of new releases and a sneak peak at a powerful roster of developing titles. Headlining the new show slate were OSCARS ATLAS, THE MALL, DELTA STATE and BACKYARDIGANS.

OSCARS ATLAS, a 26x30 mixed media adventure series for kids 6-11 set, stars a map-loving nine-year-old who travels the world in a very special hot air balloon with his best friend Shashi. Set in the most sacred of teen hangouts, animated tween sitcom THE MALL (26x30) follows the minimum wage adventures of six pals who share maximum laughs as they lean on one another for support. Trippy, teen sci-fi series DELTA STATE (26x30), a combination of animation and rotoscope technology, checks in with four twenty-something anti-heroes with supernatural powers. And now that its co-pro with Nickelodeon on BACKYARDIGANS (20x30) is in full swing, Nelvana will be shopping the show outside of the U.S.

Nelvana (www.nelvana.com) had a pretty original development slate which features some properties from books and a number of new shows suggested by Nelvana staffers during an ambitious in-house pitch program, an innovative move for the new Nelvana as it continues to change under its farily recent new owner, Corus Ent.

For the core kids 6-11, Nelvana is offering boys action series SHOCKROCKETS (26x30), original shorts smorgasbord FUNPAK (52x5 minutes), science-adventure show FUTURE IS WILD (26x30), action series DI-GATA WARRIORS (26x30) and action-adventure toon BROKEN SKY. And in the tween angst category, the 2D comedy WHATS BUGGING BECKY? (26x30) explores the emotional highs and lows of teen life through the eyes of the smart, sometimes neurotic and always hilarious Becky Brooks.

To successfully build a brand, we study all appropriate revenue opportunities within the consumer products universe, said Doug Murphy, evp of business development. Each property in our new slate has a thoughtful brand-building plan that incorporates home entertainment, interactive, licensing & merchandising, music, publishing and sponsorship/alliances.

Our combined roster of new and developing series creates a powerful statement of diverse, quality entertainment, said Scott Dyer, evp, production and development. From boys action to preschool to education, we truly have something for every broadcaster in our MIPCOM 2003 arsenal.

Nelvana is one of the world's leading international producers and distributors of children's programming and products. Nelvana is owned by Corus Ent., a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. The company's other interests include music, television broadcasting and advertising services (www.corusentertainment.com).

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