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Nelvana Hooks Up with HP for Online Sales

Nelvana Ent. is expanding its digital sell-through network with the announcement of an agreement to sell its animated content through the online stores powered by HP Video Merchant Services.

Episodes from Nelvana's extensive kids content library, including BEYBLADE, BRACEFACE, BRIAN JACQUES' REDWALL and TALES FROM THE CRYPTKEEPER will be available as DVD-on-demand and/or via electronic sell-through in the U.S. through HP's network of retailers.

The HP Video Merchant Services enable retailers to fulfill the increasing consumer demand for broader video title catalogues, guaranteed availability and varying media formats, including digital downloads, traditional packaged DVDs for popular titles, and DVDs produced on demand for special-interest and catalogue titles.

HP's manufactured-on-demand DVD service is a component of the company's Video Merchant Services business and is used to produce a DVD of any movie, TV show or other video content in much smaller run quantities than would be economically viable for traditional replication.