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NaturalMotion Offers endorphin Rush Program

NaturalMotion Ltd. launched endorphin Rush, a new monthly licensing program for its popular endorphin software. Designed specifically for smaller facilities, freelancers or specific projects, the Rush program lets users rent endorphin 2.0 for only $1,595 per month, including full support.

Torsten Reil, ceo, NaturalMotion, said, Over the past few months, we have received a growing number of requests from individuals and small studios to introduce an official rental scheme for endorphin. The Rush program now answers these requests and gives users the chance to use the unique power of endorphin on a flexible basis.

endorphin uses NaturalMotions Dynamic Motion Synthesis technology to create 3D character animation in realtime. Announced customers include The Mill (for a Europe-wide Pepsi ad campaign), Sony Computer Ent. Europe (THE GETAWAY: BLACK MONDAY), Namco (TEKKEN 5), Moving Picture Co. (TROY) and many others.

Boyd Shermis, visual effects supervisor (the upcoming POSEIDON ADVENTURE) said, endorphin is the most exciting and important innovation to hit the 3D animation market in the last 10 years. I continue to be amazed by the speed, interactivity and quality of the animation that we are able to generate.

endorphin 2.0 Rush is now available from NaturalMotion and its appointed resellers at $1,595. A full commercial license of endorphin 2.0 retails at $12,795.

NaturalMotion Ltd. (www.naturalmotion.com) is the creator of Dynamic Motion Synthesis, a breakthrough in 3D character animation based on Oxford University research on the control of body movements. The privately-owned company has received funding from the games, film and finance sectors. Its development team of software engineers, biologists, physicists and animators is located in Oxford, U.K.

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Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.