Vancouver-based Natterjack recently wrapped on three spots for the "Got milk?" campaign, featuring the Powerpuff Girls. "We were asked to create concentrated mini-episodes," said Steve Evangelatos, Natterjack's director, "with the girls battling their familiar foes: Mojo Jojo, Fuzzy Lumpkins and the Gangrene Gang." Each spot features a different girl to promote chocolate, banana and strawberry flavored milks. In all three spots, the villains unexpectedly threaten the supply of milk, until one of the girls saves the day. "When you see the ads, don't blink! They all run over 30 scenes, one is almost 40 scenes if I recall," said Evangelatos. Adds Colleen Pollock, Natterjack's producer, "The whole team are big fans of the show, so though the spots were hard work, they were also a lot of fun."
Read all about the power of Powerpuff Girls licensing and merchandising in Animation World Magazines The Powerpuff Girls' Phenomenal Merchandising Mantra.
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.