MySpace announced the launch of a new section within MySpace Video featuring premium content from the top news and lifestyle brands. In the coming months, MySpace Video will launch "branded channels" for its global network with news outlets, including NATIONAL GEOGRAPHIC, THE NEW YORK TIMES, REUTERS, and lifestyle outlets including Animation Show, The Daily Reel, Expert Village, Flow, FOX's IGN Ent., LX.TV, Octane TV, Kush TV, Ripe TV, Studio411, VBS.tv (from the makers of VICE MAGAZINE) and Young Hollywood.
"The upcoming branded channel launch continues the growing momentum of MySpace Video," said Jeff Berman, gm of video and svp of public affairs for MySpace. "We're empowering our partners to customize their own video channels and use them as hubs to create a niche experience for users. Today's announcement is a sign of things to come for MySpace Video."
The Animation Show channel will feature animated shorts from around the world, including interviews with artists behind many of the legendary short films. These shorts represent the best and brightest talents in the world of animation and this collection will serve as a companion to Mike Judge's theatrical program, THE ANIMATION SHOW.
The Daily Reel will give MySpace a daily dose of "the best" in online video. The Daily Reel's editorial staff scours hundreds of video sites to find quality material, then packages it all together with detailed production notes and an editorial voice. The Daily Reel features the best and most talked about videos, or the "High 5," showcasing the best five videos on a single topic.
The IGN video channel will feature original video clips from the worlds of gaming, movies and television, including videogame reviews; movie and game trailers; celebrity interviews and behind-the-scenes features. Much of the channel's content will be powered by the site's IGN Video offering (video.ign.com), home to the popular IGN WEEKLY video show -- a 15-minute summary of what's new and hot in gaming and entertainment. IGN Ent. is a unit of Fox Interactive Media.
MySpace Video's branded channel announcement comes on the heels of the recent partnership announcement with Mark Burnett for a new political reality show, INDEPENDENT. Other recent announcements, including MySpace's exclusive partnership with Michael Eisner's Vuguru to air Prom Queen and the launch of a dedicated film trailer community, Trailer Park, continue the high volume of upcoming product and content developments from MySpace Video.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
