Viacom's MTV Networks Argentina has appointed Juan Frontini Creative Director of MTV Latin America. The appointment is part of MTV Networks Latin America's strategy to regionalize and expand its programming and production operations locally. Based in Buenos Aires, Frontini will report to Sean Saylor, Vice President of Creative for MTV and VH1 Latin America, based in Miami Florida.
As Creative Director, Frontini will be responsible for creating the overall imaging and promotional efforts for the brand throughout Latin America, including the development of image campaigns, programming packages, marketing graphics and printed advertising designed to maintain the brand's distinctive image both on- and off-air.
Before joining MTV Networks Argentina, Frontini worked for Young & Rubicam as Creative Director, and previously at Ratto/BBDO, Bozell Vázquez and Capurro. Throughout his career, Frontini has won many national and international awards including Cannes, Clio, One Show, London, San Sebastián, New Cork, FIAP, Lápiz de Platino, CÃrculo de Creativos Argentinos and Ojo de Iberoamérica.
